How Instagram Can Win More IGTV Fans

How Instagram Can Win More IGTV Fans

Instagram’s IGTV feature is off to a slow start. TechCrunch reported recently that IGTV, which allows people to upload lengthy videos in a mobile viewing format, has seen a noticeable decline in weekly installs since its June launch. As TechCrunch noted, “IGTV risks...
Google Capitalizes on Mobile with Outstream Video Ads

Google Capitalizes on Mobile with Outstream Video Ads

Google’s recently launched outstream video ads are the right format at the right time. The ads appear as auto plays on mobile devices without sound, with users activating sound by tapping on the video. According to Google, mobile is key to the success of the outstream...
YouTube Fights for Credibility

YouTube Fights for Credibility

For those of you who kept your New Year’s Resolutions: congratulations. Now get ready to break them on February 4, when everyone gathers in front of that big screen to stuff their faces and watch grown men run around and crash into each other during Super Bowl LII. Of...