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Jul 28
Google’s AI Overviews Are Taking Hold
For more than two decades, Google has remained the dominant force in search even as rivals, regulatory challenges, and new technologies have emerged. Today, the company faces perhaps its most…
Written by Mark Smith
Jul 21
OpenAI’s Browser Is Coming: What Advertisers Need to Know
OpenAI is preparing to launch a standalone, AI-powered web browser. And advertisers should pay close attention. This move, which follows OpenAI’s launch of ChatGPT Search and its Operator agent, signals…
Written by Morgan Reilly
Jul 11
How to Advertise on Reddit
Reddit’s reputation as the front page of the internet is well earned: Reddit is a powerhouse for authentic engagement and niche targeting. Yet, for marketers accustomed to Facebook, Instagram, or…
Written by Bella Schneider
Jul 07
Five Ways AI Can Improve Your Advertising
AI should not manage your advertising for you. Full stop. But that doesn’t mean you should ignore AI. Used wisely, AI can improve the way you plan and execute digital…
Written by Kurt Anagnostopoulos
Jun 15
Should You Let AI Handle Your Advertising?
Meta recently announced that by 2026, it will be able to handle all online advertising for its clients, lock, stock and barrel, from ideation to campaign management. Meanwhile, Amazon and…
Written by Kurt Anagnostopoulos
Jun 10
Google Veo 3: The Next Frontier in AI Video
The marketing world is abuzz with the arrival of Google Veo 3, an AI video generator that’s already making headlines for its jaw-dropping realism and creative flexibility. Marketers and advertisers…
Written by Bella Schneider
Jun 05
How the Apple/Epic Games Ruling Affects Developers and Brands
The mobile app world just experienced a seismic shift. In a move that’s sending shockwaves through the tech and business communities, Apple has been forced by the courts to open…
Written by Tim Colucci
May 21
Rethinking Digital Advertising for Google’s AI Mode and Beyond
Google is rebuilding search from the ground up, and advertisers need to be ready for more than just another algorithm update. At I/O 2025, the company unveiled AI Mode, a…
Written by Mark Smith
May 10
How Economic Uncertainty Influences Ad Messaging
In 2025, brands are navigating one of the most complex advertising environments in recent memory. A wave of U.S. import tariffs has dampened consumer sentiment. At the same time, persistent…
Written by Mark Smith
May 01
The Rise of Zero-Click AI Search: What Advertisers Need to Know
The Zero-Click phenomenon is back—and this time, it’s powered by AI. Marketers have been talking about zero-click search for years. Originally, it referred to the growing number of Google searches…
Written by Tim Colucci
Jan 30
The Advertising Playbook: Lessons from Netflix’s Subscriber Surge
Netflix’s recent quarterly earnings report has sent ripples through the streaming industry. In the fourth quarter of 2024, Netflix added 18.9 million new subscribers, exceeding analyst expectations and elevating its…
Written by Tim Colucci
Jan 28
Advertising on TikTok: To Pause or Not to Pause?
The past several days have been especially tumultuous for TikTok in the United States, leaving advertisers grappling with uncertainty. On January 19, TikTok went offline after the Supreme Court upheld…
Written by Mark Smith