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Nov 01
Google’s Bidding Exploration: A Game Changer or Budget Buster?
Google is trying to defend its leadership of search advertising by innovating with AI. The latest example, Bidding Exploration, is designed to help advertisers use AI to find advertisers find…
Written by Morgan Reilly
Oct 22
Evaluating the Netflix Advertising Juggernaut
Netflix continues to roar back after suffering a bruising decline in its market value two years ago. Its stock is trading at an all-time high following its latest quarterly earnings…
Written by Tim Colucci
Oct 14
How SearchGPT Could Change Search Advertising
How will OpenAI change search advertising? This question looms large. OpenAI has already changed how people find and create content through the launch of ChatGPT, the popular AI-powered chatbot that…
Written by Taylor Hart
Oct 08
Google Integrates Ads into AI Overviews: A New Era for Search Advertising
Google has officially rolled out ads integrated into its AI Overviews. This significant move underscores Google’s effort to maintain its dominance in search advertising amid mounting challenges. While AI has…
Written by Héctor Ariza
Oct 02
Brand Safety Challenges During the Election Season
As the presidential election heats up, advertisers must remain vigilant in ensuring their ads do not appear next to polarizing political content or misinformation. Recent incidents involving major brands like…
Written by Tim Colucci
Sep 30
Meta’s AI Push on Facebook and Instagram
Advertisers continue to adapt as social media platforms like Meta roll out new features that use AI. In September, the second-largest digital ad platform in the United States announced new features…
Written by Bella Schneider
Sep 20
Major Retailers Kick off the 2024 Holiday Shopping Season
A few weeks ago on this blog, I advised retailers to prepare for a holiday shopping season that was going to ramp up earlier than ever. Well, the holiday shopping…
Written by Kurt Anagnostopoulos
Sep 09
Advertising Strategies for the 2024 Holiday Shopping Season
Just when you thought it was safe to savor a pumpkin spice latte as summer eases into autumn, the holiday shopping season is here. Yes, retailers are getting prepared already…
Written by Kurt Anagnostopoulos
Aug 27
Why YouTube Is Winning the Streaming Wars
For the first time, a streaming platform has captured a 10% share of TV viewing according to Nielsen data released for July 2024. But it’s not Netflix that achieved this…
Written by Tim Colucci
Aug 14
TikTok and Amazon Join Forces: Implications for Social Commerce
One of the byproducts of the rise of social media is the popularity of social commerce, aka, social shopping, in which people shop on social apps such as Facebook and…
Written by Amanda Drendel
Aug 02
Why Third-Party Cookies Might Die, Anyway
The advertising industry has been involved in a waiting game since 2020, which is when Google said it would eradicate third-party cookies in the Chrome browser. The wait came to…
Written by Tim Colucci
Jul 24
The Olympic Challenge: The Marketing of Swimming Superstars
Swimming is one of the most high-profile sports of the Summer Olympics, and the 2024 Olympic Games are no exception. The popularity of swimming also presents a unique challenge for…
Written by Jane Smith