Sneakerhead culture overlaps with other cultures such as hip hop and fashion, making sneakerheads as an audience especially culturally relevant.
Advertisers need to constantly anticipate and respond to shifts in consumer behavior and any factors that affect how people shop during the holidays.
Text-to-speech is the latest example of how sonic branding can be used effectively.
Spotify is more than a popular, iconic streaming service. It’s a platform for businesses to reach an audience—specifically Millennials and Generation Z—through advertising.
The process of getting YouTube verification is definitely going to get tougher. The more stringent process will probably have more of an impact on lesser known creators, such as micro-influencers.
Google continues to launch new features and tools such as artificial intelligence to help advertisers launch smarter, more targeted campaigns.