Social Commerce Is on the Rise

Social Commerce Is on the Rise

by | Mar 2, 2021 | Advertising

Social commerce is on the rise. According to a new report from eMarketer, the pandemic has fueled a surge in e-commerce across the board, and social commerce in the U.S. has benefitted from that acceleration. By all accounts, it will continue to do so: the prediction...
Live Commerce: Advertiser Q&A

Live Commerce: Advertiser Q&A

by | Feb 1, 2021 | Marketing

Twenty years ago, online shopping transformed retail; today, live streaming is poised to shape e-commerce. “Live commerce” is a term applied to the partnering of streaming video and shopping. Read on to learn more about the concept dubbed “QVC for the digital age.”...
Three Reasons Why Snapchat Is Back

Three Reasons Why Snapchat Is Back

by | Nov 2, 2020 | Social media

Snapchat has come roaring back. Its parent company, Snap Inc., was once on the verge of collapse, but recently it posted stronger-than-expected quarterly earnings: according to a FactSet poll, while analysts had estimated revenues around $557 million, Snap’s quarterly...