Why Snapchat Keeps Growing

Why Snapchat Keeps Growing

Snapchat has experienced its ups and downs in the past few years, but one undeniable truth prevails: the app continues to flourish. Snapchat is, in fact, exceeding growth expectations: eMarketer, for one, expects Snapchat to gain more than 63 millions users by the end...
Snapchat: The End Might Be Near

Snapchat: The End Might Be Near

Unless Snapchat figures out a new game plan to create proprietary features and experiences, 2019 will be the end of the popular photo-sharing app. The stock of its parent company, Snap, is scaring away investors. Its user base has plateaued. Each time Snapchat...
The Importance of Typography in Marketing

The Importance of Typography in Marketing

Since 2010, the number of websites in existence has increased from 200 million to nearly 1.8 billion, according to Internet Live Stats. How is a brand supposed to stand out? We’ve often discussed on our blog the importance of using strong visuals. In addition, brands...