Google Delivers an October Surprise to Advertisers

Google Delivers an October Surprise to Advertisers

Managing your AdWords budget has gotten a lot more complicated. Recently, Google announced that AdWords campaigns can spend as much as twice their average daily budget – a steep increase from when Google allotted itself only a 20-percent leeway to increase a...
Advertiser Q&A: Snapchat Context Cards

Advertiser Q&A: Snapchat Context Cards

Snap Inc. is finding allies in its ongoing war with Facebook. The latest battlefield is location-based marketing. Last week, Snap announced the launch of Snapchat Context Cards, a new feature that injects more information into the content that Snapchatters share on...
How the NFL.com Handles a Controversial Issue: the NFL

How the NFL.com Handles a Controversial Issue: the NFL

How do you report on a controversy that strikes your own organization? In recent days, the NFL has found itself at the eye of a storm with the #TakeaKnee player protests erupting in stadiums across the country. But on its NFL.com website, the league has not shied away...
Five Ways Universities Master Instagram

Five Ways Universities Master Instagram

For college students, August is a time to pack up, head back to leafy campuses, and settle in for a new semester of fun and adventure. For colleges themselves, school is always in session, especially on social media, where institutes of higher learning share student...