How the NFL.com Handles a Controversial Issue: the NFL

How the NFL.com Handles a Controversial Issue: the NFL

How do you report on a controversy that strikes your own organization? In recent days, the NFL has found itself at the eye of a storm with the #TakeaKnee player protests erupting in stadiums across the country. But on its NFL.com website, the league has not shied away...
Five Ways Universities Master Instagram

Five Ways Universities Master Instagram

For college students, August is a time to pack up, head back to leafy campuses, and settle in for a new semester of fun and adventure. For colleges themselves, school is always in session, especially on social media, where institutes of higher learning share student...
Great Visual Storytelling in the Automotive Industry

Great Visual Storytelling in the Automotive Industry

At a time when people upload 1.8 billion images a day, visual storytelling is table stakes for most businesses to be relevant to consumers. But sharing one’s brand through images and video content is not always easy. Just as developing Web copy and blog content...