Why Google’s Ad Revenues Are Rising

Why Google’s Ad Revenues Are Rising

by | Oct 27, 2021 | Google

A year ago, Google was feeling the pain of an economic downturn caused by the pandemic. My what a difference a year makes. On October 26, Google’s parent Alphabet reported that Google had beat earnings expectations across the board for the third quarter. Why is Google...
Why Google Is Doubling Down on E-Commerce

Why Google Is Doubling Down on E-Commerce

by | Oct 1, 2021 | Advertising, Google, YouTube

How often do you go shopping on Google? If your answer is “Never,” you’re not alone. Google is feeling the heat from Amazon’s rise as an e-commerce giant. Most product searches begin on Amazon, not Google. Amazon is easily the Number One online retailer, and that’s...
The Impact of Apple’s New iOS Privacy Controls

The Impact of Apple’s New iOS Privacy Controls

by | Aug 4, 2021 | Apple

Earlier in 2021, Apple tightened privacy controls through an update to its iOS operating system. The news created alarm among advertisers and ad platforms (notably, Facebook) who said they believe Apple is hurting their ability to serve up effective and relevant...
Google’s Optimized Targeting Feature: Advertiser Q&A

Google’s Optimized Targeting Feature: Advertiser Q&A

by | Jul 21, 2021 | Google

Managers of Google Ads accounts were surprised recently when Google began to gradually roll out a new feature, optimized targeting, apparently with little fanfare. It’s important that Google Ads users understand what’s going on with optimized targeting. The new...