YouTube’s New Verification Policy: Advertiser Q&A

YouTube’s New Verification Policy: Advertiser Q&A

YouTube has been fighting a credibility problem for quite some time. As I’ve been discussing on our blog, YouTube has struggled to keep its platform safe for advertisers. For example, YouTube’s reputation recently took a hit when businesses such as Disney and Nestle...
What Is Stadia?: Advertiser Q&A

What Is Stadia?: Advertiser Q&A

Over the last decade, streaming has become one of the most disruptive forces media, changing the way we experience everything from movies to music. Now Google, with a new cloud-based gaming platform called Stadia, hopes to use streaming to irrevocably shape the way we...
YouTube’s Bumper Machine: No Substitute for Creativity

YouTube’s Bumper Machine: No Substitute for Creativity

YouTube is helping businesses to capture a person’s attention inside six seconds – which is important at a time when it takes just a few seconds for people to form an impression.  At Google’s annual Marketing Live event, YouTube unveiled a product called Bumper...