YouTube Fights to Keep Its Platform Safe

YouTube Fights to Keep Its Platform Safe

YouTube once again finds itself in hot water. Recently, businesses such as Disney and Nestle pulled their ads from the platform after a concerned YouTuber called attention to the number of predatory comments and videos targeting children. In response, YouTube...
The Super Bowl Is Over — But the Ads Endure

The Super Bowl Is Over — But the Ads Endure

The Super Bowl was a super bust. Super Bowl LIII achieved its lowest ratings since 2008. The game attracted 98.2 million viewers, down from 103 million viewers in 2018 and 111 million in 2017. And the NFL cannot blame a decline in general viewership from the regular...
Advertiser Q&A: Google Product Feed Optimization

Advertiser Q&A: Google Product Feed Optimization

In recent weeks, I have been blogging about tools such as showcase shopping ads that help advertisers succeed on Google. I would be remiss if I did not also touch upon a fundamental approach to ensuring your inventory is visible in your ads that appear on Google:...