Google’s Android Privacy Sandbox: Advertiser Q&A

Google’s Android Privacy Sandbox: Advertiser Q&A

Google recently announced that the company will enact a new consumer privacy measure that will affect users of Android devices. Let’s take a closer look at what Google announced and why the news matters to advertisers. What did Google announce? Google said the company...
Why Walmart Connect Is Winning

Why Walmart Connect Is Winning

For the first time, Walmart shared how much money its advertising business, Walmart Connect, is generating. And business is good. In announcing its quarterly earnings February 17, Walmart said that Walmart Connect achieved $2.1 billion in revenue in 2021. Why is...
Why Retailers Are Launching Ad Businesses

Why Retailers Are Launching Ad Businesses

Best Buy recently announced the launch of Best Buy Ads, a new in-house media company. Best Buy Ads offer a range of ad units including paid search ads, onsite and offsite display ads, onsite and offsite video ads, social ads, and in-store ads. According to Best Buy,...
The Roku Deal with Google: Advertiser Q&A

The Roku Deal with Google: Advertiser Q&A

The fight is over – for now. Connected TV provider Roku has reached a multiyear agreement with Google to keep YouTube and YouTube TV on its streaming platform. Thus ends a months-long standoff between Roku and Google that had resulted in Roku users losing access to...
How Video Advertising Delivers Results

How Video Advertising Delivers Results

The digital advertising industry is picking up steam, and one reason is the growth of video advertising, according to a new research report from PQ Media. Anyone who works with video advertising can attest to this growth. Video ads are delivering more benefits...