Advertising Archives - Page 10 of 15

Amazon, Facebook, and Google Earnings: Takeaways for Advertisers

by Tim Colucci | May 4, 2020 | Advertising

The week of April 27 was especially important for the online advertising world. The three companies that account for nearly 70 percent of online ad spend – Amazon, Facebook, and Google – all announced quarterly earnings. Here was the first time advertisers would see...

How Brands Are Succeeding with Social Media Advertising

by Taylor Hart | May 1, 2020 | Advertising

There’s a disconnect between how businesses and consumers are behaving on social media during the coronavirus pandemic. As reported in The Wall Street Journal, people are spending more time on social apps such as Facebook, but businesses have scaled back their...

How Brands Can Be Meaningful during Unprecedented Times

by Tim Colucci | Apr 10, 2020 | Advertising

When a disruption hits, businesses face the challenge of how to stay engaged with people in a meaningful and appropriate way. The question isn’t simply, what should they say? It’s also, how should they say it? Brands need to walk a fine line. They don’t want to launch...

Don’t Go Dark During the Coronavirus Crisis

by Mark Smith | Mar 19, 2020 | Advertising

As businesses scramble to adjust to the spread of COVID-19, some are halting their online advertising, according to Search Engine Land. But pausing online advertising could be a big mistake. Instead, businesses should consider how they might need to change their...

Outsmart Your Competitors with Manual Bidding

by Kurt Anagnostopoulos | Mar 13, 2020 | Advertising, Google

Automated bidding with Google Ads continues to take hold among advertisers. And it’s easy to see why: with automated bidding, Google does all the heavy lifting. But my advice to advertisers is to proceed carefully with automated bidding. In fact, as businesses around...

Quibi, the Newest Disruptor: Advertiser Q&A

by Héctor Ariza | Feb 11, 2020 | Advertising, Video

Just when you thought you had a handle on content streaming (Netflix: check, Disney+: check), a new player has emerged with the potential to shake things up all over again. Backed by a boatload of cash and the imprimatur of Hollywood royalty like Steven Spielberg,...

How Brands Can Be Meaningful during Unprecedented Times

Don’t Go Dark During the Coronavirus Crisis

Outsmart Your Competitors with Manual Bidding

Quibi, the Newest Disruptor: Advertiser Q&A

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