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Online Shopping and Advertising Continue to Converge in 2020

Online Shopping and Advertising Continue to Converge in 2020

by Taylor Hart | Jul 22, 2020 | Advertising

One of the big stories of 2020 is, of course, the surge in people going online. It’s not just that people are spending more time online watching movies and connecting on social media. They’re also making purchases: as consumer behavior moves online, we’re seeing a...
Advertiser Q&A: Microsoft Digital Marketing Center

Advertiser Q&A: Microsoft Digital Marketing Center

by Mark Smith | Jul 13, 2020 | Advertising, Microsoft

Microsoft has been in the news lately. The tech company has expanded its Microsoft Digital Marketing Center, which provides small-to-medium-sized businesses (SMBs) with a central site on which they can manage, online, both advertising campaigns and organic content....
How Brands Have Made the Pivot with Nimble Marketing

How Brands Have Made the Pivot with Nimble Marketing

by Héctor Ariza | May 12, 2020 | Advertising

On the True Interactive blog, we have discussed examples of how businesses are adapting the tone of their online advertising to remain relevant—and appropriate—during the pandemic. But some brands have needed to do more than adjust their tone; they’ve had to adapt...
Amazon, Facebook, and Google Earnings: Takeaways for Advertisers

Amazon, Facebook, and Google Earnings: Takeaways for Advertisers

by Tim Colucci | May 4, 2020 | Advertising

The week of April 27 was especially important for the online advertising world. The three companies that account for nearly 70 percent of online ad spend – Amazon, Facebook, and Google – all announced quarterly earnings. Here was the first time advertisers would see...
How Brands Are Succeeding with Social Media Advertising

How Brands Are Succeeding with Social Media Advertising

by Taylor Hart | May 1, 2020 | Advertising

There’s a disconnect between how businesses and consumers are behaving on social media during the coronavirus pandemic. As reported in The Wall Street Journal, people are spending more time on social apps such as Facebook, but businesses have scaled back their...
How Brands Can Be Meaningful during Unprecedented Times

How Brands Can Be Meaningful during Unprecedented Times

by Tim Colucci | Apr 10, 2020 | Advertising

When a disruption hits, businesses face the challenge of how to stay engaged with people in a meaningful and appropriate way. The question isn’t simply, what should they say? It’s also, how should they say it? Brands need to walk a fine line. They don’t want to launch...
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