True Interactive Named a 2022 Google Premier Partner

True Interactive Named a 2022 Google Premier Partner

Google

You might have noticed that we blog about Google a lot. There are good reasons for that, starting with Google’s enormous influence on the advertising industry. Not only is Google the largest platform for online advertising in the world, but the company also shapes the direction of the industry. We also discuss Google because we work closely with the company. We’re a partner. We advocate on behalf of our clients to maximize the value of their ad spend on Google, and doing that gives us deep knowledge of Google – which we share with our readers on our blog.

And I’m proud to say that our partnership has been recognized by Google. Google just informed us that True Interactive has been recognized as a 2022 Premier Partner and for being in the top 3 percent of the company’s partners. (Being included the top 3 percent depends on a number of factors such as client growth, client retention, product diversification, and annual ads spend.)

What does being a Premier Partner do for us? Our clients? The marketplace at large? Well, we enjoy a number of benefits that will make us a stronger advocate for our client, such as:

  • Product betas: ongoing access to the most current product betas through quarterly, summarized reports.
  • Insights briefings: the latest insights from Google each month to stay ahead of changing consumer behaviors and industry trends.
  • Advanced Google Ads support: 24-hour advanced ads support to help us quickly and efficiently resolve clients’ issues.
  • Executive experiences: invite-only industry events, such as roundtable discussions with Google leaders, sessions with other Premier Partners, and opportunities to hear from industry thought leaders.

And more!

All this means we’ll not only be a stronger client advocate, but also a better thought leader. The knowledge we’ll accumulate through our closer partnership with Google will certainly enrich the ideas we share with the marketplace.

We are honored to be Premier Partner. Thank you to our Google, our clients, and to the incredibly talented team at True Interactive that turns insights from Google into a better experience for our clients.

Contact True Interactive

We help our clients succeed with online advertising. Learn more about our services here and our work here. And contact us to learn how we can help you.

How Google Is Growing Its E-Commerce Advertising Business

How Google Is Growing Its E-Commerce Advertising Business

Google

We all know e-commerce has exploded over the past 24 months. Google knows all too well. The surge in e-commerce was a boon to rival Amazon in terms of search traffic and revenue gained. But as we’ve reported, Google has also been working hard to fight back by becoming a stronger e-commerce player.  And it looks like Google is gaining ground, as a newly published report from Morgan Stanley suggests.

Morgan Stanley says that in November 2021, 57 percent of shoppers first went to Google platforms (including Search and YouTube) to research a new product, up from 54% in May 2021. In addition, the number of Amazon Prime subscribers turning to Google for initial searches increased to 56 percent from 51 percent in the same period.

This is good news for Google, whose core advertising business has been losing market share to Amazon Advertising. Google needs to keep eyeballs on Google in order to attract and keep advertisers. And people searching with intent to buy are incredibly valuable. Morgan Stanley predicts that Google will achieve 37 percent year-over-year e-comm/retail ad spend for fiscal 2021.

It’s interesting to note that according to online selling platform Jungle Scout, 74 percent of U.S. consumers begin their product searches on the Amazon.com site in 2021. It’s impossible to do an apples-to-apples comparison with Morgan Stanley’s numbers because Morgan Stanley counts YouTube searches, and Jungle Scout does not. This is a significant difference because YouTube is the second-most popular search site in the world next to Google Search.

That said, the numbers matter.

Morgan Stanley listed several examples of how Google has developed more e-commerce related features in 2021 alone:

Google e-commeerce

These examples stand out for us:

  • Making online searching and shopping more visually appealing by emulating the product display features you see on Amazon. For certain items such as apparel, Google will return search results with a product results that page that resembles a visual store, not a list of links and text descriptions.
  • Soon introducing a new way to search visually, with the ability to ask questions about what you see. According to a Google blog post, “With this new capability, you can tap on the Lens icon when you’re looking at a picture of a shirt, and ask Google to find you the same pattern — but on another article of clothing, like socks. This helps when you’re looking for something that might be difficult to describe accurately with words alone. You could type ‘white floral Victorian socks,’ but you might not find the exact pattern you’re looking for. By combining images and text into a single query, we’re making it easier to search visually and express your questions in more natural ways.”
  • Including in search a feature, “Things to know,” that will make it easier to explore and understand new topics. For example, if a person searches for “acrylic painting,” Google understands how people typically explore this topic, and shows the aspects people are likely to look at first though “Things to know.” Google says it can identify more than 350 topics related to acrylic painting in this example.

These advances are typically fueled by artificial intelligence applications such as multitask uniform model, an algorithm designed to provide answers to complex queries by concurrently assessing information across multi-language text, images, video and audio.

The next milestone: Google’s parent Alphabet reports fiscal 2021 earnings on February 1. Let’s see how well Google’s ad revenues look.

What Advertisers Should Do

  • Capitalize on Google’s advertising tools that are designed to be more visually appealing. For instance, Google recently rolled out Discovery ads, which are image-rich ads designed for a more “laid back” search experience (more about that here). Google is clearly doubling down on the visual web, and advertisers should expect more visually appealing ad products as it attempts to become a stronger e-commerce player.
  • Make use of more tools that make it easier to connect online searching and shopping. Google isn’t the only company figuring out search and commerce. Instagram is another, as we discussed in a blog post recently. And there are many more apps doing the same thing.
  • Do a gut-check with your organic search team. How well are they aligning content with visual search, for example? How will Google’s “Things to know” feature affect the depth and breadth of content that you provide on your website, Google My Business listing, and elsewhere?
  • Keep your eyes open and your budgets flexible. The online advertising space is getting more competitive and interesting for retailers. We have been blogging about the rise of Amazon Advertingfor some time – as well as the growth of advertising services from retailers such as Macy’sWalmart, and Walgreens. They’re all using their first-party customer data to build online advertising platforms. Depending on your target audiences, they may provide very competitive alternative to Google – an example being Macy’s for fashion-conscious shoppers or Walmart for advertisers whose audience aligns with Walmart’s multi-channel customer. (And we can help you succeed on all these platforms.)

Contact True Interactive

To succeed with online advertising, contact True Interactive. Read about some of our client work here.

Image source: https://pixabay.com/photos/eye-google-detail-macro-face-1686932/

Why Google Launched Topics, and What Advertisers Should Do

Why Google Launched Topics, and What Advertisers Should Do

Google

Google’s FLoC didn’t float. Will Topics fly?

On January 25, Google said it is killing FLoC (Federated Learning of Cohorts), which was Google’s alternative to targeting consumers with cookies based on third-party ads on Google’s Chrome browser. Instead, Google is introducing a new alternative, Topics. Topics is the latest twist in Google’s attempt to gain a competitive edge through consumer privacy.

Understanding the news requires a bit of a refresher on Google’s journey with privacy. So, here goes:

  • January 2020: Google said it would phase out support for third-party cookies on Google Chrome, which is the most popular browser in the world. Advertisers rely on third-party cookies to track user behavior across the web in order to serve up personalized ads. Google said it wanted to make the web more private. Google said it would work with advertisers to create alternatives to third-party cookies through its Privacy Sandbox Google later delayed its plans to 2023 in the face of pressure from U.K. regulators.
  • January 2021: Google announced it was developing an open-source program that would ease the pain of businesses eventually losing access to third-party cookies. This open-source program was known as FLoC. FLoC was supposed to make it possible for businesses to group people based on their common browsing behavior instead of using third-party cookies.
  • March 2021: Google doubled down on its campaign against cookies. Google said that once third-party cookies were phased out of Chrome browsers, Google would not build alternative identifiers to track individuals as they browse across the web, nor would Google use them in its products. Examples of those alternative identifiers include Unified ID and LiveRamp IdentityLink. Instead, Google pushed advertisers to – you guessed it — adopt FLoC.

But FLoC caught plenty of flak from consumer privacy advocates who believed Google was overplaying its hand, as well as advertisers and agencies who accused Google of strong-arming them into playing by Google’s own rules. Now, Google is returning with an alternative the company hopes will be more acceptable: Topics.

Topics will track people on Chrome and assign them a set of advertising categories (such as travel or fitness) based on the sites they visit. When a person goes to a site with ads, Google will share three of those topics with advertisers on the site, which will allow the advertise to show them to show a relevant ad.

 

In a blog post, Google said, “Topics are kept for only three weeks and old topics are deleted. Topics are selected entirely on your device without involving any external servers, including Google servers. When you visit a participating site, Topics picks just three topics, one topic from each of the past three weeks, to share with the site and its advertising partners. Topics enables browsers to give you meaningful transparency and control over this data, and in Chrome, we’re building user controls that let you see the topics, remove any you don’t like or disable the feature completely.”

Topics

Google will launch a developer trial of Topics in Chrome that includes user controls, and enables website developers and the ads industry to try it out. The final design of the user controls and the other various technical aspects of how Topics works will be decided based on feedback and what Google learns in the trial.

Meanwhile, Google is feeling the heat from the rise of retailer-operated ad networks such as Amazon Advertising and Walmart Connect. These networks leverage their own first-party customer data to sell ad units. Advertisers, sensing the demise of targeting based on third-party cookies (from Google and Apple as well), are increasingly working with ad networks whose first-party data is beyond the reach of Google. And retailer-based networks give advertisers access to consumers who share the same interests and habits.

What Advertisers Should Do

  • Do your homework. Stay on top of Topics by following Google’s public blog posts and explainers (such as this one and this one).
  • Work with your advertising agency to understand what’s happening and how you may be affected. That’s exactly what our clients are doing with True Interactive. That’s what we’re here for.
  • If you are succeeding with Google Ads, stay the course. Google is enduring an imperfect transition right now toward a privacy-world. But Google Ads? They’re not going away. Far from it – Google Ads are alive and well based on our experiences helping clients succeed with them.
  • Do invest in ways to leverage your own (first-party) customer data to create personalized ads. We can help you do that.
  • Consider ad platforms such as Amazon Advertising and Walmart Connect, which, as noted above, give businesses entrée to a vast base of customers who search and shop on Amazon and Walmart. True Interactive offers services on both platforms in addition to our longstanding work on Google, Bing, and other platforms.

Contact True Interactive

To succeed with online advertising, contact True Interactive. Read about some of our client work here.

Consumer Shopping Trends for the 2021 Holiday Season

Consumer Shopping Trends for the 2021 Holiday Season

Amazon Google Social media

What does the holiday shopping season hold for businesses? We have already heard plenty about the potential problems that a global supply chain crisis will pose. They include product shipping delays, bare shelves, and higher prices. But how are consumers planning to research and buy as the shopping season kicks into full gear? A recently conducted webinar by ChannelAdvisor, “Navigating Online Consumer Behavior: 2021 E-Commerce Trends and Forecasts,” provided some answers.

ChannelAdvisor and Dynata surveyed 5,000 global consumers to learn how they are shopping this holiday season, including 1,000 U.S. consumers. ChannelAdvisor also relied on secondary research from sources such as eMarketer. Here are some major takeaways:

E-Commerce Is Exploding

eMarketer data

 

Chart showing people shopping more

E-commerce has accelerated by two-to-three years as a percentage of total retail sales. ChannelAdvisor says that the accelerated pace will continue for the next few years. That’s because Covid-19 forced more shoppers online. Nearly 60 percent of consumers are shopping online more frequently than before the pandemic, and 32 percent of U.S. consumers have more confidence shopping online than they did before the pandemic. A whopping 58 percent of consumers are spending more time on Amazon.

Key takeaway: businesses should expect the major ad platforms such as Amazon, Facebook, Google, Instagram, Snapchat, and TikTok to integrate advertising and commerce more aggressively. We recently saw Google make it easier for shoppers to find products through visual search and display. TikTok continues to launch new shopping features. It’s important that businesses capitalize on these opportunities to capture revenue in these moments when people are searching and browsing on digital.

Get Ready for a Strong Holiday Shopping Season

A chart showing people shopping online

Holiday shopping is increasing in 2021

More than half of U.S. consumers will shop online more than before the pandemic. By contrast, 38 percent of U.S. consumers said they’d shop more online when they were surveyed in May 2020. And 37 percent of U.S. consumers expect to do more holiday shopping online compared to 2020. Only 6 percent of shoppers will shop less.

This finding is not surprising. We saw that even during the hardest days of the pandemic when the world faced economic uncertainty, consumers were willing to open up their pocketbooks and spend. But as ChannelAdvisor noted, much of that spending happened online.

Key takeaway: it’s going to be a busy holiday shopping season, and savvy advertisers are already ramping up their holiday shopping advertising. According to Deloitte, consumers will spend 9 percent more this holiday season compared to 2020. A new survey from JLL says that consumers plan to spend an average of $870 per person on holiday expenses this year, a 25.4 percent increase from last year. Consumers are ready to shop. On the downside, if the global shipping crisis is as bad as economists say it’s going to be, those consumers may experience the disappointment of product shortages. So advertisers are encouraging people to shop sooner while inventory is in stock.

Amazon and Google Dominate Product Research and Purchase

 

Research online

Purchase online

Amazon is the Number One destination for people to research product: 41 percent use Amazon to research products. Google, though, is a strong second place finisher. Amazon has built strong trust because when people are checking reviews, prices, and product inventory, Amazon gives them one easy place to do all that. During the holiday shopping season, even more consumers will do research on Amazon, and  65 percent will purchase on Amazon.

Key takeaway: capitalizing on Amazon Advertising products is a must if you want your brand to be visible when shoppers are doing deep product research. But don’t shift your ad budget from Google if you’re already a Google Ads customer. A two-pronged approach works best.

Social Media Is More Important for Younger Audiences

 

chart showing Instagram usage

People buying on social

Social is the key research channel for younger audiences. 53 percent of 18-to-25 year olds have researched products on Instagram. 51 percent have discovered products they purchased on social media sites. Facebook remains a strong source of product research for 26-to-35 year olds. Meanwhile, 30 percent of 26-to-45 year olds will do the majority of their holiday purchasing on social sites.

Key takeaway: although social media sites lag far behind Amazon and Google for product research, they index high for Millennial and Gen Z shoppers. Given the popularity of Instagram as a shopping destination, it’s important that advertisers capitalize on Instagram ad products such as Instagram Shop to reach younger shoppers. Essentially, Instagram ad products make it possible for businesses to turn posts and stories into ads. Instagram also makes it possible to create ads across Instagram and Facebook, which sounds very efficient – but remember that what works on Instagram might not be as effective on Facebook because Facebook appeals to a slightly older audience.

For more insight into holiday shopping trends, read a recently published True Interactive post, “How Retailers Can Prepare for the Holiday Shopping Season.”

Contact True Interactive

To maximize the value of your holiday shopping ad campaigns, contact True Interactive. We help our clients create effective online advertising all year-round, including the holiday season, and we understand the nuances of creating effective holiday ad campaigns.

Photo by Jakob Owens on Unsplash

Why Google’s Ad Revenues Are Rising

Why Google’s Ad Revenues Are Rising

Google

A year ago, Google was feeling the pain of an economic downturn caused by the pandemic. My what a difference a year makes. On October 26, Google’s parent Alphabet reported that Google had beat earnings expectations across the board for the third quarter. Why is Google growing so well?

The News

Here are the financial highlights from Alphabet’s earnings announcement:

  • Google’s advertising revenue rose 43 percent to $53.13 billion, up from $37.1 billion the same time last year and slightly higher than the prior quarter. YouTube ads rose to $7.21 billion, up from $5.04 billion a year ago.
  • Retail was the largest contributor to year-over-year ad growth. Media and finance spending was also big.

Google, like its Big Tech rivals Amazon and Facebook, is benefitting from the surge in e-commerce that happened during the pandemic. With more consumers spending online, more businesses advertised online. The increase more than offset the slowdown Google suffered in 2020 when its travel and leisure clients scaled back advertising amid widespread travel restrictions. As we look closer at Google’s growth, we see two take-aways:

Privacy Is Google’s Ace in the Hole

Apple has enacted privacy controls that give users the choice of opting out of being tracked by apps on Apple iOS. As a result:

  • Google rival Facebook has experienced a slowdown in revenue in its most recent quarter as Facebook users opt out of having their behavior tracked, which hurts Facebook’s ability to serve up targeted ads for its customers.

Brian Wieser, GroupM’s global president of business intelligence, told The Wall Street Journal, “In the land of the blind, the one-eyed man is king. Whatever data they have [at Google] is better than what most others have.”

And Google’s data is going to look even better once Google successfully phases out third-party cookies on Chrome, which is the most popular browser in the world. Subject to regulatory oversight, Google will phase out cookies in 2023. This means that advertisers will no longer be able to rely on third-party cookies to track user behavior across the web in order to serve up personalized ads. Google will work with advertisers to create alternatives to third-party cookies through its Privacy Sandbox project.

Meanwhile, Google’s own powerful ad platforms, such as YouTube and Google Search, will be exempted from Google’s phasing out of cookies. That’s because those platforms use first-party data, or data collected from user behavior on those sites. They don’t rely on third-party cookies. When the dust settles, Google will emerge even stronger.

Google Is Making a Play for e-Commerce

We reported on our blog that Google is making some changes that will strengthen Google’s position as a challenger to Amazon’s e-commerce business. For instance, Google will make online searching and shopping more visually appealing by emulating the product display features you see on Amazon. For certain items such as apparel, Google will return search results with a page that resembles a visual store, not a list of links and text descriptions. Google will also soon introduce a new way to search visually, with the ability to ask questions about what you see. These changes will build on some moves Google has enacted already to become more influential in e-commerce. As The Wall Street Journal reported:

Much of the company’s growth has come from e-commerce advertisers eager to reach customers whose product searches begin online, as noted earlier. The company joined with Shopify Inc. this year to simplify search listings and ad purchases for 1.7 million merchants. The effort, which aimed to enliven its e-commerce segment, has helped turn retail ads into Google’s largest growth contributor.

Most product searches begin on Amazon, a scenario that is not likely to change soon. But Google still commands a large share of product-related searches. The explosive growth of e-ecommerce during the pandemic has suited the company well – and will continue to do so.

It’s clear that Google’s position among the Big Three online platforms (along with Amazon and Facebook) is as strong as ever. And Google is taking steps to write its own future through stronger consumer privacy measures.

As for what’s next? Look for Google to make more investments in artificial intelligence to fuel the development of more ad products. This commitment reflects a broader push into AI for Alphabet. As Alphabet CEO Sundar Pichai said in a call with investors, “In 2016, I laid out our vision to become an AI-first company. Five years later, this quarter’s results show how our investments in AI are building more helpful products for people and for our partners in local communities.”

Contact True Interactive

To succeed with online advertising, contact True Interactive. Read about some of our client work here.

Google Firebase: A Workaround for Apple’s Privacy Controls

Google Firebase: A Workaround for Apple’s Privacy Controls

Apple Google Privacy

Apple’s Application Tracking Transparency (ATT) privacy control has caused understandable alarm among businesses that rely on mobile to create personalized advertising. But advertising agencies and their clients are figuring out workarounds. One of them is Firebase. Here’s a quick overview:

The Fallout of Apple ATT

Apple’s ATT is a consumer privacy control that Apple rolled out with an update to Apple’s operating system in 2021. ATT requires apps to get a user’s permission before tracking their data across apps owned by other companies for advertising, or sharing their data with data brokers. Apps can prompt users for permission, and in Apple Settings, users will be able to see which apps have requested permission to track so they can make changes to their choice at any time.

Advertisers have feared that ATT will trigger an uptick in users opting out to having their behavior tracked. Consequently, advertisers will have a harder time serving up targeted ads because they cannot track user behavior. This concern is well founded. As many as 96 percent of users in the United States are opting out of having their behavior tracked. A number of businesses are shifting their ad budgets to the Google Android operating system and away from Apple’s iOS.

Others are trying to find workarounds. And this is where Firebase comes into play.

How Firebase Works

Firebase is Google’s mobile, cloud-based platform that helps users quickly develop apps. People and businesses can use Firebase to accomplish a variety of tasks, such as accelerating app development and test the performance of apps, including A/B testing. Businesses can integrate Firebase with Google’s Android operating system, iOS, and the web. This Venture Beat article delves into more detail (probably more than an advertiser needs to know), and Google provides context as well.

Firebase becomes really interesting to advertisers for this reason: with Google Analytics for Firebase, a business can export its mobile app data (iOS and Android) to a Google-hosted data warehouse known as BigQuery. From there, a business can match behavior via Google User-ID, a feature that lets a user or business associate a persistent ID for a single user (with that user’s engagement data from one or more sessions initiated from one or more devices).

By contrast, before the era of ATT, an advertisers would have access to mobile device IDs for Android and iOS environments. The advertiser could download device IDs from Apple iOS. Then the advertiser could target different people directly with personalized ads – at scale. That’s because the advertiser would have access to those individual device IDs from app analytics accounts. But you cannot do that with Apple ATT anymore.

Firebase does not track mobile device IDs, per se. Rather, Firebase creates audiences inside Firebase based on user events, such as a person registering to use an app, installing it, or making a purchase on the app. With Firebase, the advertiser downloads that audience transaction data through the dashboard the advertiser uses to create Google ads. (For more detail, check out this article, which delves into the mechanics of managing data on Firebase to understand user behavior across apps.)

We have been using Firebase to support clients’ mobile ad campaigns, and we are seeing results. For one client, we’ve seen an increase in revenue by up to 7 percent over the past six months while cutting ad spend in half.

It’s important for True Interactive to continue delivering excellent results through online advertising. We’re actively monitoring our clients’ advertising performance results as we assess the impact of ATT. Yes, the world is changing. But as you can see from our client experiences with Firebase, an increased privacy control does not mean the end of effective advertising.

Contact True Interactive

To achieve results with online advertising, contact True Interactive. We’ve been helping our clients enjoy measurable results as these case studies show.  We’re happy to collaborate with you.

Why Google Is Doubling Down on E-Commerce

Why Google Is Doubling Down on E-Commerce

Advertising Google YouTube

How often do you go shopping on Google? If your answer is “Never,” you’re not alone. Google is feeling the heat from Amazon’s rise as an e-commerce giant. Most product searches begin on Amazon, not Google. Amazon is easily the Number One online retailer, and that’s saying something at a time when e-commerce growth overall has accelerated by five years.  And throughout the past few years, Amazon has been building on all that search and purchase activity to create a gold mine of customer data that it has used to develop a thriving advertising practice. Although Google remains the largest online advertising company, Amazon is coming on strong. All this is why Google announced a major change September 29 to compete more effectively with Amazon.

What Google Announced

Google announced that it is:

  • Making online searching and shopping more visually appealing by emulating the product display features you see on Amazon. For certain items such as apparel, Google will return search results with a product results that page that resembles a visual store, not a list of links and text descriptions.
  • Soon introducing a new way to search visually, with the ability to ask questions about what you see. According to a Google blog post, “With this new capability, you can tap on the Lens icon when you’re looking at a picture of a shirt, and ask Google to find you the same pattern — but on another article of clothing, like socks. This helps when you’re looking for something that might be difficult to describe accurately with words alone. You could type ‘white floral Victorian socks,’ but you might not find the exact pattern you’re looking for. By combining images and text into a single query, we’re making it easier to search visually and express your questions in more natural ways.”
  • Including in search a feature, “Things to know,” that will make it easier to explore and understand new topics. For example, if a person searches for “acrylic painting,” Google understands how people typically explore this topic, and shows the aspects people are likely to look at first though “Things to know.” Google says it can identify more than 350 topics related to acrylic painting in this example.
  • Introducing a new experience that identifies related topics in a video, with links to easily dig deeper and learn more. Per Google, “. . . we can even show related topics that aren’t explicitly mentioned in the video, based on our advanced understanding of information in the video.” Interestingly, Bill Ready, Google’s president of commerce, told the Wall Street Journal that Google “wants to stitch e-commerce across Google’s entire suite of offerings from search to maps to YouTube. Mr. Ready envisions people watching a YouTube video of someone unboxing new apparel and viewers being able to click nearby to purchase the items, or being served an ad on Google Search if they later look for the clothes.”

What Advertisers Should Do

  • Capitalize on Google’s advertising tools that are designed to be more visually appealing. For instance, Google recently rolled out Discovery ads, which are image-rich ads designed for a more “laid back” search experience (more about that here). Google is clearly doubling down on the visual web, and advertisers should expect more visually appealing ad products as it attempts to become a stronger e-commerce player.
  • Make use of more tools that make it easier to connect online searching and shopping. Google isn’t the only company figuring out search and commerce. Instagram is another, as we discussed in a blog post recently. And there are many more apps doing the same thing.
  • Do a gut-check with your organic search team. How well are they aligning content with visual search, for example? How will Google’s “Things to know” feature affect the depth and breadth of content that you provide on your website, Google My Business listing, and elsewhere?
  • Keep your eyes open and your budgets flexible. The online advertising space is getting more competitive and interesting for retailers. We have been blogging about the rise of Amazon Adverting for some time – as well as the growth of advertising services from retailers such as Macy’s, Walmart, and Walgreens. They’re all using their first-party customer data to build online advertising platforms. Depending on your target audiences, they may provide very competitive alternative to Google – an example being Macy’s for fashion-conscious shoppers or Walmart for advertisers whose audience aligns with Walmart’s multi-channel customer. (And we can help you succeed on all these platforms.)

Contact True Interactive

To succeed with online advertising, contact True Interactive. Read about some of our client work here.