What the Instagram Hashtag Update Means to Brands

What the Instagram Hashtag Update Means to Brands

Instagram recently announced that users can follow hashtags, similar to following a friend. Once a user follows a hashtag, Instagram will use an algorithm to generate a selection of top posts displaying that hashtag within the user’s main feed. The algorithm is said...
It’s Always Black Friday

It’s Always Black Friday

If the holiday shopping season seems to be starting earlier, you are not imagining things. When I look at our digital advertising spend for retail clients, I see an larger-than-usual uptick going back to the first full week of November – more so than we expect to see...