Advertiser Q&A: Local Services by Google

Advertiser Q&A: Local Services by Google

In 2015, Google began testing Home Service Ads, a digital advertising platform aimed at providers of on-location services such as plumbing, heating, and painting. The program is live in 17 U.S. cities. Google has now rebranded Home Service Ads as Local Services by...
Google Delivers an October Surprise to Advertisers

Google Delivers an October Surprise to Advertisers

Managing your AdWords budget has gotten a lot more complicated. Recently, Google announced that AdWords campaigns can spend as much as twice their average daily budget – a steep increase from when Google allotted itself only a 20-percent leeway to increase a...