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Nuts & Bolts: Four Strategies for Winning Top Spots in Google AdWords

Nuts & Bolts: Four Strategies for Winning Top Spots in Google AdWords

by Mark Smith | Jul 26, 2016 | Nuts & Bolts, Quality Score

When Google announced changes to its search engine results page (SERP) earlier this year, marketers immediately began re-evaluating their digital advertising programs. Like highly trained athletes who were suddenly competing with a new set of rules, marketers wondered...

Nuts & Bolts: How to Decide if Paid Video Search is Right for You

by Mark Smith | Feb 24, 2016 | Nuts & Bolts, Video

Look at any article or blog post on “hot marketing trends for 2016” and you’ll see “video” at or near the top. Do you have a strategy for implementing paid video search in your marketing plan? The latest post in our “Nuts & Bolts” series delves into the what, why...

Nuts & Bolts: Why Mobile is Important to Your Paid Search Strategy

by Kurt Anagnostopoulos | Feb 17, 2016 | Analytics, Mobile, Nuts & Bolts

In this installment of the “Nuts & Bolts” series, which digs into the nitty gritty of paid search, I want to share with you some valuable findings on the importance of mobile in your paid search strategy. In a PPC Workshop I presented recently, I outlined five...

A Year of Analytics, Mobility and Video

by Mark Smith | Dec 30, 2015 | Analytics, Mobile, Nuts & Bolts, Video

As we prepare to say farewell to 2015, we’d like to use this final FirstWord post of the year to say thanks to all the editors who published our articles. We focused on three major themes during the last 12 months – Analytics, Mobility and Video – and some of the...

Nuts & Bolts: Five Ways Analytics Make Paid Search Campaigns Better

by Mark Smith | Dec 16, 2015 | Analytics, Nuts & Bolts

For the December installment of our “Nuts & Bolts” series, I’d like to share one of our Google Analytics Workshops. The presentation – “Five Ways Analytics Make Paid Search Campaigns Better” – has three key takeaways: Analytics help you see beyond the obvious and...

Nuts & Bolts: Raising Google Quality Score

by Mark Smith | Nov 18, 2015 | Nuts & Bolts, Quality Score, Retail Analytics

For our November installment of “Nuts & Bolts” post, I’d like to share our Google Quality Score Workshop from earlier this year. Following my recent 3-part series of posts focused on mobile search, I feel this topic follows theme, as retailers gear up for...
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