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Nuts & Bolts: Four Strategies for Winning Top Spots in Google AdWords

Nuts & Bolts: Four Strategies for Winning Top Spots in Google AdWords

by Mark Smith | Jul 26, 2016 | Nuts & Bolts, Quality Score

When Google announced changes to its search engine results page (SERP) earlier this year, marketers immediately began re-evaluating their digital advertising programs. Like highly trained athletes who were suddenly competing with a new set of rules, marketers wondered...

Want to Raise Your Google Quality Score? Shun the “Set It & Forget It” Mindset

by Kurt Anagnostopoulos | Mar 9, 2016 | Quality Score, Spotlights

Tweak, tweak, tweak, tweak. If you want optimal results from your paid search program, that’s what you must do. Tweak, tweak, tweak, tweak. You can build a successful paid-search advertising campaign using sound fundamentals, but you need to be willing to monitor...

Nuts & Bolts: Raising Google Quality Score

by Mark Smith | Nov 18, 2015 | Nuts & Bolts, Quality Score, Retail Analytics

For our November installment of “Nuts & Bolts” post, I’d like to share our Google Quality Score Workshop from earlier this year. Following my recent 3-part series of posts focused on mobile search, I feel this topic follows theme, as retailers gear up for...

3 Pivotal Reasons to Manage Your Google Quality Score

by Mark Smith | Feb 5, 2015 | Quality Score, Retail Analytics

Well into the first quarter of 2015, the frenzy of the holidays is all but forgotten. Shoppers and retailers alike have returned to their normal routine. There is one lesson, however, that retailers shouldn’t forget from 2014. Shopping habits appear to be making a...

3 Ways to Influence Google Quality Score

by Kurt Anagnostopoulos | Dec 15, 2014 | Analytics, Quality Score

In the last FirstWord blog post, you learned the “5 Critical Components of Google Quality Score.” Now, you’ll learn how to influence those factors using three basic tactics. But first, a refresher course: What is Quality Score? It’s the algorithm Google uses to...

5 Critical Components of Google Quality Score

by Kurt Anagnostopoulos | Nov 25, 2014 | Analytics, Quality Score

Paid Search is not “Set It & Forget It” media. If you want optimal results from Paid Search, you must build fundamentally sound campaigns, monitor their progress at every opportunity and continually tweak, tweak, tweak. Discipline is the way to win. And the key to...

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