How SearchGPT Could Change Search Advertising

How SearchGPT Could Change Search Advertising

How will OpenAI change search advertising? This question looms large. OpenAI has already changed how people find and create content through the launch of ChatGPT, the popular AI-powered chatbot that uses natural language processing to generate human-like...
Would ChatGPT from OpenAI Help or Harm Bing Search?

Would ChatGPT from OpenAI Help or Harm Bing Search?

It looks like Microsoft is going all-in with ChatGPT, the generative artificial intelligence (AI) tool that is taking the business and technology world by storm. What are the implications? News about Microsoft ChatGPT is a chatbot powered by AI. It can provide answers...
Google Ruffles Feathers with Suggested Search

Google Ruffles Feathers with Suggested Search

One of Google’s many useful search features is the “users also searched for” suggestion that appears in your search results. When you make a query for, say, car insurance or car loans, Google suggests similar phrases or words that people are also using. It’s a great...
Why You Might Be Wasting Money on Bid Modifiers

Why You Might Be Wasting Money on Bid Modifiers

With the holiday shopping season here, it’s time to re-examine how you’re using bid modifiers in your paid search campaigns. You might be wasting your budget by using too many modifiers. Google continues to introduce more refined targeting features such as gender,...