Assessing YouTube’s Brand Pulse

Assessing YouTube’s Brand Pulse

YouTube recently rolled out a new measurement tool called Brand Pulse, which is aimed at giving advertisers a more complete view of how their brand shows up across YouTube, not just in paid ads, but also via creator content, organic videos, and user mentions. YouTube...
Brand Safety Challenges During the Election Season

Brand Safety Challenges During the Election Season

As the presidential election heats up, advertisers must remain vigilant in ensuring their ads do not appear next to polarizing political content or misinformation. Recent incidents involving major brands like Mazda and Adobe highlight the risks associated with...
Why YouTube Is Winning the Streaming Wars

Why YouTube Is Winning the Streaming Wars

For the first time, a streaming platform has captured a 10% share of TV viewing according to Nielsen data released for July 2024. But it’s not Netflix that achieved this milestone. Not Amazon. Not Disney+. No, the king of streaming is YouTube. Overall, streaming has...
YouTube Rebounds with Connected TV Ad Spend

YouTube Rebounds with Connected TV Ad Spend

The conversation about connected TV (CTV) advertising often focuses on the major streaming platforms such as Hulu and Netflix. But YouTube belongs in that conversation, too. YouTube has seen a remarkable surge in CTV ad spend for the most recent quarter, surpassing...
Google Launches New Video Campaign Types

Google Launches New Video Campaign Types

Nine out of 10 marketers use video as a marketing tool – an all-time high, according to HubSpot. Ninety six percent of marketers  — more than at any point in the past nine years — told HubSpot they see video as an “important part” of their marketing strategy. So it’s...