Advertising on TikTok: To Pause or Not to Pause?

Advertising on TikTok: To Pause or Not to Pause?

The past several days have been especially tumultuous for TikTok in the United States, leaving advertisers grappling with uncertainty. On January 19, TikTok went offline after the Supreme Court upheld a law requiring ByteDance, TikTok’s Chinese parent company, to...
A Google Breakup?: What Happens Next

A Google Breakup?: What Happens Next

The U.S. Department of Justice (DOJ) has spoken: it’s time to break up Google. On November 20, the DOJ, along with several states, formally proposed remedies to address Google’s monopoly in the online search market. This follows a landmark ruling in August 2023 by...
How to Navigate AI Agents in Advertising

How to Navigate AI Agents in Advertising

As advertisers adapt to generative AI, they now face a new, rapidly evolving AI-driven disruption: autonomous AI agents. AI agents go beyond automation—they manage tasks independently, requiring minimal human oversight. They can create, adjust, and complete tasks,...