Are Advertisers Underestimating YouTube?

Are Advertisers Underestimating YouTube?

YouTube turned 20 last year. It has been part of the internet’s infrastructure for so long that it can feel like a given. That familiarity might pose a problem for advertisers. In fact, YouTube’s audience reach and user loyalty are running significantly ahead of the...
2026 Advertising and Marketing Predictions

2026 Advertising and Marketing Predictions

The advertising and marketing industry enters 2026 under mounting pressure to make choices about technology and trust. AI is a present operating reality, reshaping everything from search and commerce to creative production and media buying. Platforms are tightening...
What ChatGPT Ads Mean for Brands

What ChatGPT Ads Mean for Brands

The “will they or won’t they” era of OpenAI’s monetization strategy has officially come to an end. On January 16, OpenAI confirmed that it will begin testing advertisements within ChatGPT in coming weeks. For an industry that has long speculated on how the world’s...
Preparing for the Netflix-Amazon DSP Partnership

Preparing for the Netflix-Amazon DSP Partnership

The Netflix–Amazon DSP partnership, announced back in September, continues to reshape advertiser expectations heading into Q4. With the integration set to open Netflix inventory inside Amazon’s demand-side platform (DSP) across key markets including the U.S., U.K.,...