Why You Might Be Wasting Money on Bid Modifiers

Why You Might Be Wasting Money on Bid Modifiers

by | Nov 20, 2017 | Search

With the holiday shopping season here, it’s time to re-examine how you’re using bid modifiers in your paid search campaigns. You might be wasting your budget by using too many modifiers. Google continues to introduce more refined targeting features such as gender,...
Google Delivers an October Surprise to Advertisers

Google Delivers an October Surprise to Advertisers

by | Oct 26, 2017 | Marketing

Managing your AdWords budget has gotten a lot more complicated. Recently, Google announced that AdWords campaigns can spend as much as twice their average daily budget – a steep increase from when Google allotted itself only a 20-percent leeway to increase a...
Putting Google Experiments to the Test

Putting Google Experiments to the Test

by | Apr 27, 2017 | Analytics

I always found AdWords Campaign Experiments (ACE) to be a slightly cumbersome way to test different variables with online advertising campaigns. Reporting, particularly at the keyword level, took some effort, and the setup of the test itself could be time-consuming....