How Walmart Connect Is Challenging Amazon Ads

How Walmart Connect Is Challenging Amazon Ads

The rise of retail media networks continues to dominate the advertising landscape. There are hundreds of them now, offering advertising services built on all the data they collect from their customer online and in-store. Approximately 75 percent of the net retail ad...
Why Google Delayed Its Cookie-Killing Effort to 2024

Why Google Delayed Its Cookie-Killing Effort to 2024

To no one’s surprise, Google announced that the company is postponing its plans to kill third-party cookies on Google Chrome. The deadline, originally scheduled for 2022, will now be late 2024. If this news seems familiar to you, you are not alone. In 2021, Google...
Three Takeaways from Amazon Prime Day 2022

Three Takeaways from Amazon Prime Day 2022

Amazon has announced that Amazon Prime Day 2022 was the biggest Prime Day Event ever. Prime members purchased more than 300 million items worldwide during Prime Day 2022, which took place July 12-13. Amazon did not disclose sales results, but the 300 million items...