Apple Plays Catch-up with Voice at WWDC

Apple Plays Catch-up with Voice at WWDC

At Apple’s Worldwide Developers Conference (WWDC), Apple showcased a new and improved Siri voice assistant, which was a must-do for a company that pioneered voice only to fall behind competitors such as Amazon and Google. As we have discussed on our blog, voice is...
ARe You Ready for Augmented Reality?

ARe You Ready for Augmented Reality?

Glasses. Lenses. Apps. Games. Ads. These are all examples of products and experiences being shaped by augmented reality (AR). While not entirely new, AR will become an increasingly popular tool used to engage shoppers throughout 2018.  Various apps and games are...