Apple Plays Catch-up with Voice at WWDC

Apple Plays Catch-up with Voice at WWDC

At Apple’s Worldwide Developers Conference (WWDC), Apple showcased a new and improved Siri voice assistant, which was a must-do for a company that pioneered voice only to fall behind competitors such as Amazon and Google. As we have discussed on our blog, voice is...
ARe You Ready for Augmented Reality?

ARe You Ready for Augmented Reality?

Glasses. Lenses. Apps. Games. Ads. These are all examples of products and experiences being shaped by augmented reality (AR). While not entirely new, AR will become an increasingly popular tool used to engage shoppers throughout 2018.  Various apps and games are...
Apple Event Underscores Popularity of Emoji

Apple Event Underscores Popularity of Emoji

One of the more interesting announcements from Apple’s September 12 special event was the unveiling of the animoji. The animoji is a new type of emoji in which your facial expressions animate an emoji. The iPhone X, when available in November, will track your facial...