Why Sneakerheads Matter to Advertising

Why Sneakerheads Matter to Advertising

Like gamers, sneakerheads constitute a passionate fan base. Much more than a passive audience, sneakerheads—who collect, trade, and/or develop an exhaustive knowledge of sneakers as a hobby—represent a culture that dates back decades. Sneakerhead culture can in fact...
Facebook Changes the Narrative at F8

Facebook Changes the Narrative at F8

The 2018 Facebook F8 Developer Conference created an opportunity for Facebook to change the narrative about the embattled company. At the annual event, Facebook usually unveils new products and a glimpse at the company’s future. This year’s event just happened to...