How to Benefit from Sora

How to Benefit from Sora

Earlier this year, I predicted that with the expansion of AI, we would see brands and content creators rely more on AI to create videos. Well, that day is here! On February 15, OpenAI previewed Sora, which makes it possible to create videos from text prompts:  ...
What Happened to Threads?

What Happened to Threads?

A month ago, Threads was the internet’s shiny new object. Now Meta’s social sharing app is an endangered species. According to the market intelligence company Sensor Tower, Meta’s clone of Twitter (now known as X) concluded July with 8 million daily active...
How Effective Is TikTok as an Advertising Platform?

How Effective Is TikTok as an Advertising Platform?

By Tim Colucci, Taylor Hart, and Bella Schneider  TikTok is an advertising juggernaut. The app doubled its ad revenues in 2022 according to an industry estimate. Rivals such as YouTube were directly affected. And TikTok continues to roll out new capabilities that...
Holiday Ads 2022: Whimsy and Imagination

Holiday Ads 2022: Whimsy and Imagination

In 2022, concerns about a looming recession prompted some brands to lean into sales and savings in their holiday ad campaigns. But, perhaps emboldened by the National Retail Federation’s forecast for holiday sales growth somewhere in the six to eight percent range...