What Happened to Threads?

What Happened to Threads?

by Bella Schneider Threads

A month ago, Threads was the internet’s shiny new object. Now Meta’s social sharing app is an endangered species.

According to the market intelligence company Sensor Tower, Meta’s clone of Twitter (now known as X) concluded July with 8 million daily active users. This represents a significant decline of approximately 82 percent from its zenith of 44 million daily active users, which occurred just days after Threads was launched, as reported by Sensor Tower. And recently Meta CEO Mark Zuckerberg talked with Meta employees about Threads’ sagging user engagement. Reportedly, he admitted the app lost over half its users since its launch.

This is quite a dramatic turnaround for an app that became the fastest growing app in history after being launched in early July.

So, why are people not using Threads? Reasons include:

  • The app still lacks features that users expect on similar apps such as X. Recently Instagram CEO Adam Mosseri said that his team would add what he called “obvious missing features” to the app, such as tools to edit posts and a feed that allows users to see content just from accounts they follow. (Threads is an extension of a user’s Instagram accounts.) Since then, Threads has added a following tab on its feed and other features, Threads programmer Cameron Roth wrote in a Threads post. And reportedly more features are on the way.
  • Social app saturation has taken hold. Threads is one more app that brands and people need to manage on top of X, TikTok, Facebook, LinkedIn, Instagram, Snapchat, and more. Joining the app is easy through your Instagram account. But actually taking time to post content is a laborious process without easy desktop functionality and integration with social platforms. On top of that, Threads really does not stand apart as having a distinct experience. If an X user has accumulated a large following there, they have little motivation to post on to Threads the same content they published on X already.

That said, Threads is far from dead. Mark Zuckerberg recently said that Threads will continue to add features that Threads badly needs. For instance, Meta CEO search and web features will be “coming in the next few weeks.” This is crucial. According to what advertisers and creators communicated to CNBC, for Threads to evolve into a vital service, it must include functionalities that simplify the searching process for trending subjects and the retrieval of past posts. The ability to access Threads via the web is especially crucial if Meta intends to genuinely rival X, a platform that has enjoyed longstanding popularity among desktop users, particularly in the workplace.

It’s also only a matter of time before Meta introduces advertising features to Threads. But first, Threads needs to demonstrate that it can build off its initial success by keeping users engaged. For now, we suggest that brands keep an eye out for features that will make Threads easier to use. If you have the bandwidth on your social media team, experiment with Threads once it becomes easier to use. We are still a long way from taking Threads seriously as an advertising platform.

Meanwhile, True Interactive can help you with all your social advertising needs. Contact us to learn more about our social media advertising experience.

Photo by BoliviaInteligente on Unsplash

2023 Advertising and Marketing Predictions

2023 Advertising and Marketing Predictions

by Kurt Anagnostopoulos Advertising

Gather around advertisers, pull up a comfortable chair, and take a look at our advertising and marketing predictions for 2023! We take on some big topics, ranging from the rise of AI to the impact of the economic downturn. Oh, and TikTok and Twitter, too. Check out our predictions, and let us know yours!

The Economic Downturn Will Present an Opportunity

— Kurt Anagnostopoulos, co-founder

This is a time for companies to make smart decisions about their marketing spend. We’re clearly in an economic downturn. Over the next six months, the downturn will intensify although not to the extent of the Great Recession of 2008. When downturns occur and uncertainty happens, inevitably some businesses scale back on their marketing spend. History has demonstrated time and again that during lean times, the cost cutters lose out to the businesses that continue to invest in their brands. Companies that stay the course will come out the other side of the recession ahead. If you are smart about how you market and price yourself, you can leave your competitors behind when times are tough. It’s not necessarily about doubling down on marketing, and it’s not about cutting at the other end of the extreme. It’s about spending wisely.

A mentality of spending wisely could hurt the major ad platforms such as Google and Meta. They’ve become more expensive. With advertisers seeking to spend more wisely in 2023, Google and Meta might price themselves out of the running in favor of platforms that deliver better CPCs and performance for the money. An agency such as True Interactive can help businesses navigate the landscape by leveraging platforms in a more cost-effective manner.

The water is too murky to see too far out beyond the next six months. We need to see how things are going to play out for the second half.

Artificial Intelligence Will Need People More Than Ever

— Mark Smith, co-founder

You cannot spend a minute on LinkedIn these days without seeing someone talking about ChatGPT, the generative AI tool that makes it easy to do everything from write content to code. It’s understandable that ChatGPT has gained so much attention. OpenAI released the tool publicly in November 2022 and made it easy for anyone to use it. The public responded. But ChatGPT is just one in a growing number of AI tools being used to do everything from manage customer queries to create royalty-free music. Right now, a number of executives are experimenting with these tools to do the heavy lifting for them – the writing, image generation, and so on. But soon, the novelty will wear off. And everyone will realize what we know already: AI cannot do your work for you. People need to be involved managing AI like any other technology. If you use Google’s myriad advertising tools as we do, you likely understand. Our experience has consistently shown that automated ads powered by AI underperform without people involved to monitor and modulate them when necessary. The same is true of generative AI. These tools are slick, but they make mistakes, and they are notoriously biased. They are nowhere near the point of being self-sufficient. In 2023, some businesses will learn the hard way that AI alone is not the answer to making smart investments in digital marketing. They’ll realize that people matter more than ever.

Google Ads Will Get Costlier

— Beth Bauch, director

2023 could prove to be challenging for businesses highly invested in Google Ads. I anticipate more automation by Google, resulting in less control for marketers.

One of the most common suggestions in the “Recommendations” tab in the Google Ads platform is to convert keywords to “broad match,” away from the more traditional “exact and phrase match.” Exact and phrase match keywords are meant to only match to searches that contain your keyword, making search queries highly relevant. Broad match keywords allow your ad to show on searches that are related to the meaning of your keyword and can include searches that do not contain the keyword terms.

While we have seen some success when testing broad match keywords with Googles automated bidding strategies, we have also seen some significant failures resulting in high spend and poor conversion rates. So, you need to proceed with caution when using broad match. One of the ways we improve the quality of search queries is by adding negative keywords to prevent our ads from showing on searches that are irrelevant.

However, whereas in the past we had access to view all search queries matching our keywords, Google now limits that visibility, only showing the top search matches. This makes it more difficult to block irrelevant traffic resulting in more spend on searches with low conversion rates.

And poor-quality traffic is very costly, especially as we have seen significant increases in the cost-per-click (CPC) of both brand and non-brand keywords in 2022 – as high as 50 percent increases for brand terms alone year over year. For some clients, we saw rising CPCs even though we were not seeing an increase in competition on brand keyword bidding when reviewing the Google Auction Insights report. This is an indication that Google has raised the base price for participating in a specific auction, regardless of competition.

As Google looks to rebound and increase its profits, I expect to see even higher advertising costs for Google Ads in 2023.

TikTok Will Extend Its Influence

— Bella Schneider, senior digital marketing manager

With the increasing popularity of TikTok, I predict that the brand will expand and improve its ads manager to be more comparable to Facebook Business Manager. Currently the platform is lacking in a few areas, and if TikTok is to compete with some of the larger social channels, then it will need to make adjustments to allow for easier advertising on the platform.

Meanwhile, thanks to TikTok, I predict the world of video will dominate the advertising space. More and more video content is starting to look and feel similar to the videos displayed on the TikTok native platform. Whether it’s dances, trends, or challenges, I predict that advertising will shift towards this style of video content.

Does Twitter Have a Future?

— Max Petrungaro, account manager

I have a difficult time seeing advertisers return to Twitter as long as Elon Musk is at the helm. When Musk bought the company, things immediately started poorly with most of Twitter’s top advertisers putting their ads on pause or stopping outright. In December 2022, the situation for Twitter deteriorated, with advertising spend being slashed by more than 70 percent. Twitter tried to combat this by offering incentives to the companies that would keep advertising, but I do not believe that this will be enough to overcome the polarization that Elon brings to the table.

With most of its revenue coming from advertising, and top spending advertisers not showing ads and/or slashing budgets, there may not be a Twitter by the time 2023 is over. As long as Elon is associated with Twitter, I believe that more advertisers will start to focus their advertisements on other popular platforms, like TikTok.

Customer Data Platforms Will Have a Big Year

— Héctor Ariza, senior manager

As the push for tighter data privacy in the digital world gains momentum, I expect 2023 to be a big year for customer data platforms (CDPs). With stricter data privacy regulations being imposed by governments around the world, and the imminent cookie-less era looming, companies and advertisers are already exploring privacy-enhancing technologies in their search of a more secure, yet accurate way of tracking user activity online.

Still, whatever the alternative to cookies and existing tracking methods may be, it will likely rely heavily on data aggregation/modeling. Thus, first-party data will become ever so more important in the digital advertising world. CDPs allow companies to manage what data is used, where it is used and how it is used more easily. These systems also help with data consistency across marketing/advertising platforms and reduce the risk of mishandling customer data.

Retail Ad Networks Will Lean into Mobile Even More

— Tim Colucci, vice president

One of the biggest stories in advertising in recent years is the rise of advertising networks managed by retailers ranging from Amazon to Macy’s to Walmart. Amazon’s own ad business has become so big that it is challenging the Google/Meta duopoly. These networks have succeeded because they tap into first-party data shared by people searching and shopping on their sites. The next phase of growth will happen when they more effectively integrate consumer shopping data from physical stores into the first-party data they use to sell targeted ads. This is why retailers that operate physical stores and ad networks will invest more into their mobile apps. With self-service mobile apps, in-store shoppers give retailers data about their interests in real time in a faster and more efficient way than they do by having their purchases shared via point-of-sale technology. Look for retailers to make it easier for consumers to search and purchase on their apps – and for advertisers to run ads via self-service such as sponsored listings. Walmart has an edge on most retailers in that regard. Given Walmart’s influence and resources, I expect the company will lean into its competitive advantage while Target tries to play catch-up.

Contact True Interactive

To succeed in the ever-changing world of online advertising, contact True Interactive. Read about some of our client work here.

How Effective Is TikTok as an Advertising Platform?

How Effective Is TikTok as an Advertising Platform?

by Taylor Hart TikTok

By Tim Colucci, Taylor Hart, and Bella Schneider 

TikTok is an advertising juggernaut. The app doubled its ad revenues in 2022 according to an industry estimate. Rivals such as YouTube were directly affected. And TikTok continues to roll out new capabilities that appeal to businesses, such as livestream commerce. This is all the more remarkable considering the fact that TikTok has been operating under the threat of being banned in the United States for the past few years.

But just how effective is TikTok as an ad platform? Our own experiences working with TikTok have seen mixed results.

Inconsistent Performance with Conversions

TikTok has both impressed and disappointed us when it comes to conversions such as app downloads, purchases, and leads. On the positive side, one of our clients running social ads increased ROI on TikTok by over 18% in Q3 compared to Q1.

In Q3 on TikTok, we launched conversion campaigns (as well as upper-funnel) for this client, which definitely affected the increase in ROI because in Q1 we only were running upper-funnel campaigns on TikTok.

But when we look at results for other clients – specifically for lead-generation-based mobile app campaigns — we have seen disappointing conversion numbers. For those clients, the cost per conversion on TikTok is higher than on other apps. Why? Probably because TikTok compels users to stay on the app and scroll continuously through a stream of content – as any TikTok user can attest. Taking the time to disengage from TikTok to download an app or to make a purchase is counterintuitive to how TikTok operates.

TikTok does offer tools for advertisers to drive conversions, such as an instant lead form, which creates a customized lead generation form with a call to action. As a result, the user need not leave the app to fill out a lead form. We have seen some success using the instant lead form, but nowhere near the conversion rates we’ve experienced on Facebook and Google. As a result, the cost per lead for TikTok is much higher than for Facebook and Google for lead-generation-based mobile app campaigns.

Awkward App Optimization Feature

Apps such as Facebook and TikTok offer features that make it possible for businesses to optimize multiple app campaigns based on different audiences, creative assets, and objectives. These are known as app event optimization (AEO). With AEO, a business can ensure that multiple campaigns are not competing with each other as they maximize their performance. We found that TikTok’s AEO feature is less effective than Facebook’s. For example, on Facebook, a business can optimize for both web and app campaigns together a lot more effectively than on TikTok. In at least one case, we found that multiple TikTok campaigns for the same brand were competing with each other, but fortunately our own team caught the issue early on and adapted our strategy.

Advice for Brands

  • Monitor your TikTok performance closely. As noted above, conversions can differ by type of campaign (in our case, social ads versus lead-generation-based mobile app campaigns). TikTok is still evolving as an ad platform, and TikTok ad accounts require more maintenance and proactive communication with the TikTok ad team. Keep on top of your performance and be ready to shift gears quickly as we have done.
  • Consider TikTok for brand awareness, but the jury is still out when it comes to conversions. Our campaigns have performed especially well when our objectives have been to achieve reach and brand lift. In our experience, TikTok CPMs are typically less expensive than CPMs for Facebook, Snap, or Pinterest.
  • Watch for new tools. TikTok will continue to roll out new tools to maximize its value, including more livestreaming features. Be alert for them and decide which ones are a possible fit for your brand – but treat them as experimental.
  • Consider the big picture. The conversation about TikTok as an ad platform could become moot if the app is banned in the United States owing to ongoing concerns about the app posing a security and privacy threat. Advertisers are staying true to TikTok as the app’s parent company ByteDance negotiates an agreement with the U.S. government. Could TikTok get sold? That’s a real possibility. Watch developments and be ready to adapt.

Contact True Interactive

At True Interactive, we work with our clients to maximize the value of all their online advertising, including social media spend. We strongly advocate for our clients as we work with apps such as TikTok. Contact us to learn how we can help you.

Holiday Ads 2022: Whimsy and Imagination

Holiday Ads 2022: Whimsy and Imagination

by Bella Schneider Advertising

In 2022, concerns about a looming recession prompted some brands to lean into sales and savings in their holiday ad campaigns. But, perhaps emboldened by the National Retail Federation’s forecast for holiday sales growth somewhere in the six to eight percent range over the 2021 season (lower than last year’s record leap, admittedly, but growth nonetheless), other advertisers have chosen a different path. For some brands at least, whimsy, humor, and imagination have emerged front and center in holiday campaigns. Let’s take a closer look at a few examples:

Speaking Your Pet’s Language

A fun spot from pet care brand Chewy underscores the humorous ways in which animals and humans try to communicate across the language barrier. The premise: just as we don’t always understand what that meow or bark might mean, our animal friends may be in a similar pickle as they try to make sense of the goofy matching pajamas and ugly sweaters we humans crack out at the holidays. But as the ad, accessible via social and the Chewy’s website/mobile app, points out, Chewy pet products help us speak a common language, one that our pets absolutely appreciate!

 

Kids’ Imaginations Power the Magic

Kids were the creative force behind a Lego ad featuring Katy Perry and a fantastical present-delivery vehicle made of Lego bricks. The film, which casts children from around the world, airs in a three-minute version on Lego.com, as well as on Perry’s social channels (shorter versions appear on TV and OLV channels). Before shooting the main film, the brand gave the kids boxes of Lego bricks and encouraged them to come up with their version of a perfect present delivery machine. Based on the kids’ ideas, Lego then built the vehicle and surprised the children with it; the kids’ reactions when they see the colorful, magical mashup (a fairytale castle is incorporated into the vehicle, as is a space shuttle, even a slide!) are completely genuine. Lego’s holiday ad campaign also incorporates videos of children interviewing Perry, and an online Lego Gift Finder helps consumers find the products that inspired the kids in the film.

 

Less Spend, More Tacos

When Taco Bell made its first TV ad for the U.K. market, it took an innovative approach. The brand paired up with YouTube creator AnOnymooose, who put together a 30-second ad that aired on television . . . exactly once. The spot also ran on social media, but the money Taco Bell saved with its streamlined run was then diverted into a taco giveaway on December 13: while supplies lasted, anyone in the U.K. could claim their own free Crunchy Taco at any U.K. Taco Bell. The humorous animated spot, in which restaurant reviewer Santa becomes nonplussed by a persistent, taco-loving swan, represents a fresh way to reward customers and have some fun working with an animator. (Fun fact: AnOnymooose enjoys 1.12 million subscribers and no one has seen them in real life!)

 

A New Kind of Yule Log

Resisting the idea of cranberry sauce as being a Thanksgiving-only treat, Ocean Spray has come up with its own take on the popular looping yule log video. In Ocean Spray’s version, three jiggling Ocean Spray Jellied Cranberry Sauce logs enjoy a crackling fire while whimsically vocalizing. What does a cranberry sauce log say, you ask? Why, “jiggle” and “wiggle,” of course! The 10-hour-long feel-good video runs on Ocean Spray’s YouTube channel and as paid pre-roll placements.

 

Contact True Interactive

Looking to make your mark using digital? We can help you navigate holiday campaigns, and we can help all year long! Contact us.

Twitter Adds More Location-Based Marketing Features

Twitter Adds More Location-Based Marketing Features

by Bella Schneider Twitter

Twitter is making itself more appealing to businesses such as retailers and restaurants that operate physical locations. That’s because Twitter recently made it possible for businesses to update their profiles location, hours, and additional contact methods that make businesses more findable. This change may mean Twitter is trying to become a better destination for consumers looking for things to buy, whether they do so online or visit a physical location.

What Twitter Announced, and What Businesses Should Do

Twitter announced that professional accounts (which are designated for businesses, brands, creators, and publishers) may capitalize on a new Location Spotlight feature. Location Spotlight allows a professional account to display their location, hours of operation, and additional contact methods. Features of Location Spotlight include:

  • Business location: this is listed and shown on a small map in the profile spotlight. People can tap on the location map/listing to open Google Maps, or their default map app, for easier navigation to the business’s space.
  • Hours of operation: this field is optional but can be customized to showcase the days and times businesses want people to visit their location.
  • Methods of contact information: when the contact button in the spotlight is enabled, it can kick off one or more of the following directly to the business: phone call, text message, direct message, or email.

This news demonstrates Twitter’s intent to capitalize on the rise of location-based marketing which uses both paid and organic content to generate business at the local level. (This post and this post contain more detail defining the concept.)  Twitter’s ad products include geo-targeting by location, and the company has launched shopping options that make it easier for people to buy from businesses through Twitter, which is a boon especially for retailers (including those that operate local storefronts).

Twitter also offers to qualifying professional accounts a feature known as Shop Spotlight. This is a dedicated space to showcase products at the top of a Professional Account where businesses can showcase their products. When this spotlight is enabled, potential customers can scroll through the carousel of products and tap through on a single product to learn more and purchase – in an in-app browser, without having to leave Twitter.

The launch of new content features can mean that a platform is priming the pump for more advertising products, and this is probably the case with Twitter especially as Amazon Ads expands into local advertising. Online commerce is a trillion dollar industry, and digital platforms such as Twitter, Amazon, Google, Facebook, Instagram, and TikTok want to capture more revenue from this booming market. Location-based marketing is one way of doing so – while integrating with offline commerce, too.

We recommend businesses activate this feature if it applies to you. Twitter explains how to do so here. We also recommend that businesses with physical locations watch for an uptick in ad services from Twitter, as the company seeks to find more sources of ad revenue from businesses with multiple locations. We will do all the monitoring for our clients at True Interactive!

Contact True Interactive

To maximize the value of your social media advertising, contact True Interactive. Our expertise in this area delivers measurable value to our clients.

Lead image source: https://unsplash.com/@alexbemore

 

Why Twitter Launched Twitter Shops

Why Twitter Launched Twitter Shops

by Bella Schneider Twitter

Twitter gets it. Brands want to drive sales. And shoppers are more motivated to buy if the process is a positive one. Enter Twitter Shops, the platform’s latest bid to foam the runway for consumer purchases. The feature, which ups the number of products brands can display at the top of their profiles, also aims to make the buying transaction even more seamless.

What Is Twitter Shops?

Twitter wants to support businesses; it also aspires to be consumer-friendly. Twitter Shops, which allows brands to display 50 shoppable products, is meant to check both those boxes. Shoppers need only click on “View shop” to scroll through the items a brand has uploaded, then click on a product to open an in-app browser and wrap up their purchase on the brand’s website. Easy!

The new feature is part of a concerted effort Twitter has been making to make shopping on the platform that much friendlier. Shop Module, announced last year, allowed businesses to display up to five products on their profile. Twitter Shops builds off that development. And notably, Twitter will not be taking a cut of revenue from purchases made on Shops.

Bruce Falck, revenue product lead at Twitter, puts it this way: “We know that shoppers come to Twitter to interact with brands and have conversations about products . . . Our growing shopping ecosystem is designed to leverage the power of that shopping conversation and create a pathway for people to go from talking about and discovering products to browsing and purchasing them.”

Why Did Twitter Launch Twitter Shops?

As Falck notes above, Twitter wants to bolster its social commerce functionality. It’s a smart move. As we’ve blogged, social shopping accelerated in popularity during the pandemic, and it’s showing no sign of slowing down. Social media has evolved along with this trend, morphing to meet the needs of users inspired by what they find online. That’s a growing demographic: as Retail Dive points out, a jaw-dropping 87 percent of Gen Z will be looking to social media for shopping inspiration.

Of course, Twitter isn’t the only platform to see the writing on the wall. They have competition: Meta (Facebook and Instagram) and TikTok have also made inroads with social shopping. As we’ve blogged, Facebook’s Shops in Groups is intended to “make shopping and buying better on our apps.” Meanwhile, TikTok has partnered up with Shopify to make it easy for TikTok users to shop directly in the TikTok app.

What Brands Should Do

What do these developments mean? We recommend that you:

  • Understand your audience. Are you reaching out to a demographic that works and plays on platforms like Twitter? The answer to that question will help you decide if it makes sense to lean into a feature like Twitter Shops.
  • Learn how to use the tools available to you. Every platform has its own requirements for creating content. Moreover, working confidently on these popular sites demands a strong grasp of how to use visuals. If you are going down this path, you must know how to create powerful, effective imagery.
  • Make sure you are ready to handle the demand. As we’ve blogged, some brands have struggled to keep up with the surge in demand that happens when more shoppers are inspired to buy. Online fulfillment must be up to handling an uptick in sales.
  • Keep an eye on the competition. How are your direct competitors leveraging digital to build bridges with consumers? What can you learn from their strategies?
  • Don’t put all your eggs in one basket. Balance an online presence between the major platforms that offer value in advertising—and shoppability.

Contact True Interactive

Eager to explore how platforms like Twitter can elevate your marketing plan? Contact us. We can help.

Why TikTok Is the Most Visited Site in the World

Why TikTok Is the Most Visited Site in the World

by Bella Schneider TikTok

Cloud-infrastructure company Cloudflare has been tabulating the world’s most-visited sites since 2020, creating its rankings by following global internet traffic patterns like app usage or when a person visits a site on their web browser. While Google held the crown for most-visited site that first year, it was a short reign: in 2021, TikTok took the throne. What does TikTok’s great leap forward mean for your brand?

The News: TikTok Is King

According to Cloudflare, TikTok didn’t waste any time gaining traction: by February 2021, the platform had already started racking up massive views. And from August on, it consistently ranked Number One, every month, for the rest of the year. That alone is a feat, one that gains even more resonance when you consider that back in 2020, TikTok ranked a respectable — if relatively humble — Number 7.

Why TikTok Rules

To what can we attribute TikTok’s ascendance? A few factors play a role. For one thing, TikTok has helped inform a global interest in short-form video. Short-form videos have been around for a while, of course, but it is arguably TikTok that has made it easy for users to create, enrich, and share videos. And the platform’s user base is diverse: while the site attracts would-be creators, it also appeals to everyday people who find the clips both informative and just . . . fun. Video is hot, and TikTok has helped make it that way. TikTok also has a superpower in its hip pocket: it’s insanely viral. Remember Nathan Apodaca, the skateboarder whose TikTok clip incorporating Ocean Spray juice, his deck, and the Fleetwood Mac tune “Dreams” catapulted him to fame? Apodaca and the way his creative efforts went viral underline just how influential TikTok can be. And brands have taken note. Consider Pepsi’s #ThatsWhatILike TikTok campaign, which inspired people to post videos of silly, fun moments that usually featured Pepsi in some fashion. The hashtag challenge encouraged fans to engage with the brand in a likable, playful way—and it placed that likable persona squarely in front of a huge audience. The campaign netted more than 13 billion views. Finally, TikTok is especially favored by the Millennial and Gen Z demographics: a whopping 42 percent of the U.S. population. And that’s just one country! TikTok is grabbing eyeballs—and a youthful demographic—all over the world.

What Brands Should Do

Given these factors, it’s no surprise that brands are embracing TikTok and striving to create their own content there. What does this mean for you? We recommend:

  • If you want to take up with TikTok, make sure you understand the platform. Know how to speak the language. Overt ads? That would be a No. As Pepsi demonstrated, playful content that takes its cues from user-generated content, on the other hand, is a huge Yes.
  • Stay current and informed. Short-form video is not exclusive to TikTok: one need look no further than Instagram’s Reels to see that there are alternatives. Stay on top of how TikTok, and its competitors, are innovating. By understanding what’s out there, you can make an informed choice for your brand.
  • Make sure you formulate a strategy for collaborating with TikTok influencers, who can be especially powerful (and helpful). We discuss this topic here.
  • If appropriate for your brand, understand how to incorporate social commerce on TikTok into both your advertising and marketing strategies. Curious? We blog about that here.

Contact True Interactive

TikTok can play a robust role in a brand’s marketing strategy. And we know the ropes. Contact us. We can help.