Holiday Ads 2022: Whimsy and Imagination

Holiday Ads 2022: Whimsy and Imagination

In 2022, concerns about a looming recession prompted some brands to lean into sales and savings in their holiday ad campaigns. But, perhaps emboldened by the National Retail Federation’s forecast for holiday sales growth somewhere in the six to eight percent range...
Why Twitter Launched Twitter Shops

Why Twitter Launched Twitter Shops

Twitter gets it. Brands want to drive sales. And shoppers are more motivated to buy if the process is a positive one. Enter Twitter Shops, the platform’s latest bid to foam the runway for consumer purchases. The feature, which ups the number of products brands can...
Why TikTok Is the Most Visited Site in the World

Why TikTok Is the Most Visited Site in the World

Cloud-infrastructure company Cloudflare has been tabulating the world’s most-visited sites since 2020, creating its rankings by following global internet traffic patterns like app usage or when a person visits a site on their web browser. While Google held the crown...
2021 Holiday Ads: Hope and Realism

2021 Holiday Ads: Hope and Realism

Ready for some memorable holiday ads? In response to widely reported supply chain issues, some brands have teed up their holiday ads to come weeks ahead of traditional schedules. And as was the case last year, the campaigns are tasked with addressing the elephant that...