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2023 Advertising and Marketing Predictions

2023 Advertising and Marketing Predictions

by Kurt Anagnostopoulos | Feb 1, 2023 | Advertising

Gather around advertisers, pull up a comfortable chair, and take a look at our advertising and marketing predictions for 2023! We take on some big topics, ranging from the rise of AI to the impact of the economic downturn. Oh, and TikTok and Twitter, too. Check out...
Two Ways the Agency Role Changes in the Era of Automated Bidding

Two Ways the Agency Role Changes in the Era of Automated Bidding

by Beth Bauch | Apr 27, 2021 | Advertising, Google

When Google announced Smart Bidding Strategies in 2016, clients and agencies alike were hesitant to hand Google full control of pay-per-click (PPC) campaign management – and with good reason. Although the auto bidding strategies were supposed to yield superior...
2021 Advertising and Marketing Predictions from True Interactive

2021 Advertising and Marketing Predictions from True Interactive

by Kurt Anagnostopoulos | Jan 4, 2021 | Advertising

If 2020 had a few surprises up its sleeve, the year certainly set the stage for 2021. In the months ahead, businesses are poised to transition more boldly to a digital-first economy, which includes a more seamless approach to e-commerce and increased opportunities for...
The Online Opportunity for Higher Education

The Online Opportunity for Higher Education

by Beth Bauch | Aug 18, 2020 | Google, Higher Education

In April, when I first blogged about the impact of COVID-19 on higher education, I assumed the issue would be how colleges addressed finishing out the spring semester of 2020. Perhaps I was naïve in thinking the worst would be behind us by the time the fall semester...
How the Hotel Industry Is Adapting Its Marketing and Customer Experience

How the Hotel Industry Is Adapting Its Marketing and Customer Experience

by Beth Bauch | Jun 29, 2020 | Marketing

As U.S. states re-open (in fits and starts) after the COVID-19 lockdown, many may have expected to see a return to “business as usual.” Interestingly, what these first few weeks have shown is that the way businesses are now operating is anything but “usual.” In fact,...
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