As college athletes have been appearing increasingly in the marketing world, it is clear that the landscape of sports marketing has shifted completely. No longer are these athletes limited to the exposure and branding that their universities allowed for; instead, they...
As the COVID-19 pandemic roared across the globe in 2o2o, social distancing guidelines closed down stadiums and theaters everywhere. Suddenly Amazon-owned Twitch, already popular, took on an even greater resonance: the streaming platform represented a way to connect...
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