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The Advertising Playbook: Lessons from Netflix’s Subscriber Surge

The Advertising Playbook: Lessons from Netflix’s Subscriber Surge

by Tim Colucci | Jan 30, 2025 | Netflix

Netflix’s recent quarterly earnings report has sent ripples through the streaming industry. In the fourth quarter of 2024, Netflix added 18.9 million new subscribers, exceeding analyst expectations and elevating its global user base to over 300 million. Netflix...
Netflix NFL Christmas Gameday: A Connected TV Touchdown

Netflix NFL Christmas Gameday: A Connected TV Touchdown

by Tim Colucci | Jan 3, 2025 | Netflix, Uncategorized

Advertisers are flocking to live sporting events on connected TV streaming platforms such as Amazon, Netflix, Peacock, and YouTube. In fact, 90% of advertisers plan to maintain or increase their budgets for live sports on CTV in 2024, with half allocating more funds...
Why the Comcast Spinoff Matters to Connected TV Advertising

Why the Comcast Spinoff Matters to Connected TV Advertising

by Tim Colucci | Dec 9, 2024 | Advertising, Connected TV

One of the bigger stories about connected TV in 2024 broke in late November just days before most advertisers were anticipating Thanksgiving weekend. Comcast, for decades synonymous with the dominance of cable TV, said it would spin off many of its cable television...
Evaluating the Netflix Advertising Juggernaut

Evaluating the Netflix Advertising Juggernaut

by Tim Colucci | Oct 22, 2024 | Connected TV, Netflix

Netflix continues to roar back after suffering a bruising decline in its market value two years ago. Its stock is trading at an all-time high following its latest quarterly earnings announcement. And advertising is the star. Since Netflix launched its own ad tier, its...
The Connected TV Advertising Opportunity for Live Sports

The Connected TV Advertising Opportunity for Live Sports

by Tim Colucci | Feb 20, 2024 | Connected TV

While millions of Americans were hunkered down in their homes during a cold snap on January 13, television history was being made. For the first time, an NFL playoff game was aired exclusively on a streaming service, NBC Universal’s Peacock. Restricting a playoff game...
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