Why Third-Party Cookies Might Die, Anyway

Why Third-Party Cookies Might Die, Anyway

The advertising industry has been involved in a waiting game since 2020, which is when Google said it would eradicate third-party cookies in the Chrome browser. The wait came to an end on July 22, when Google reversed course and said it would not kill third-party...
Walgreens Doubles Down on Its Advertising Business

Walgreens Doubles Down on Its Advertising Business

In December 2020, Walgreens launched its own advertising business, Walgreens Advertising Group, wag.  Now Walgreens is doubling down on advertising by expanding wag’s capabilities into over-the-top (OTT) services, connected TV (CTV) and traditional linear TV across...