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Three Business Lessons Learned from the COVID-19 Pandemic

Three Business Lessons Learned from the COVID-19 Pandemic

by Kurt Anagnostopoulos | Jun 21, 2021 | Advertising

One year ago, could you have predicted that our economy would come roaring back and that more than half of the U.S. adult population would be vaccinated against COVID-19? I sure didn’t.  As we approach the midyear point in 2021, I am grateful for family, friends,...
Why Businesses Need to Step up Their Digital Advertising in 2021

Why Businesses Need to Step up Their Digital Advertising in 2021

by Mark Smith | Nov 9, 2020 | Advertising

When COVID-19 first took hold in 2020 and the world entered a time of seismic change and uncertainty, we urged businesses to stay in the ring with a strong digital presence. We wrote, “You don’t want to be caught flat-footed when consumers shift their behaviors again...
The Online Opportunity for Higher Education

The Online Opportunity for Higher Education

by Beth Bauch | Aug 18, 2020 | Google, Higher Education

In April, when I first blogged about the impact of COVID-19 on higher education, I assumed the issue would be how colleges addressed finishing out the spring semester of 2020. Perhaps I was naïve in thinking the worst would be behind us by the time the fall semester...
Advertiser Q&A: Microsoft Digital Marketing Center

Advertiser Q&A: Microsoft Digital Marketing Center

by Mark Smith | Jul 13, 2020 | Advertising, Microsoft

Microsoft has been in the news lately. The tech company has expanded its Microsoft Digital Marketing Center, which provides small-to-medium-sized businesses (SMBs) with a central site on which they can manage, online, both advertising campaigns and organic content....
How the Hotel Industry Is Adapting Its Marketing and Customer Experience

How the Hotel Industry Is Adapting Its Marketing and Customer Experience

by Beth Bauch | Jun 29, 2020 | Marketing

As U.S. states re-open (in fits and starts) after the COVID-19 lockdown, many may have expected to see a return to “business as usual.” Interestingly, what these first few weeks have shown is that the way businesses are now operating is anything but “usual.” In fact,...
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