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Will Increased Scrutiny Make Google More Transparent?

Will Increased Scrutiny Make Google More Transparent?

by Mark Smith | Nov 15, 2019 | Advertising, Google

It’s been a tough week for Google from a PR standpoint. On November 11, The Wall Street Journal published a story about how Google has been collecting Americans’ personal health data as part of an ambitious foray into healthcare. Although Google was not accused of any...
3 Ways to Gear up for Black Friday with Online Advertising

3 Ways to Gear up for Black Friday with Online Advertising

by Kurt Anagnostopoulos | Nov 12, 2019 | Advertising, Google

Black Friday is coming in hot! We’re already seeing an explosion of deals. For instance, Walmart has gone live with a wave of reductions and early Black Friday deals. Amazon’s Black Friday “preview” features a smart home device bundle deal. And not to be outdone, on...
Facebook’s Growth Highlights Importance of Messenger

Facebook’s Growth Highlights Importance of Messenger

by Héctor Ariza | Nov 6, 2019 | Advertising, Facebook

Facebook is having a good year financially. In its recent third-quarter 2019 earnings announcement, the company bested analyst expectations for growth in not only revenue but also membership: monthly active users now number 2.45 billion. Facebook isn’t going anywhere...
Why Brands Need to Capitalize on the Power of Visual Content

Why Brands Need to Capitalize on the Power of Visual Content

by Taylor Hart | Jul 5, 2019 | Social media

We respond to images every day: an Instagram shot of a stunning sunrise, or the pictures friends text us from a vacation spent hiking in Ireland. But not everyone understands the tremendous power images wield in the business world. Just as any business cares about how...
Three Big Trends Shaping How Businesses Use Social Media

Three Big Trends Shaping How Businesses Use Social Media

by Amanda Drendel | Jul 1, 2019 | Social media

Paid social on the rise. Facebook is king. And Instagram is the crown prince. Those are some of the take-aways from a recent Social Media Examiner survey of marketers’ social media spending priorities in coming months. The survey offers a useful snapshot of social...
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