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The Online Opportunity for Higher Education

The Online Opportunity for Higher Education

by Beth Bauch | Aug 18, 2020 | Google, Higher Education

In April, when I first blogged about the impact of COVID-19 on higher education, I assumed the issue would be how colleges addressed finishing out the spring semester of 2020. Perhaps I was naïve in thinking the worst would be behind us by the time the fall semester...
It’s Amazon Advertising’s Year — So Far

It’s Amazon Advertising’s Year — So Far

by Mark Smith | Jul 1, 2020 | Amazon, Facebook, Google

Good news for Amazon. Bad news for Google. According to a new report from eMarketer, Amazon’s share of online advertising continues an upward trend. Google, by contrast, continues to lose marketshare. Read on to learn more. The What Amazon’s share of online...
Outsmart Your Competitors with Manual Bidding

Outsmart Your Competitors with Manual Bidding

by Kurt Anagnostopoulos | Mar 13, 2020 | Advertising, Google

Automated bidding with Google Ads continues to take hold among advertisers. And it’s easy to see why: with automated bidding, Google does all the heavy lifting. But my advice to advertisers is to proceed carefully with automated bidding. In fact, as businesses around...
Outsmart Your Competitors with Manual Bidding

Why You Shouldn’t Move Your Online Advertising Budget From Google to Amazon

by Mark Smith | Sep 17, 2019 | Google

In the advertising world, the meteoric rise of Amazon Advertising is capturing a lot of buzz and inspiring commentary, including posts we’ve published on our own blog. At the same, Amazon Advertising’s biggest competitors, Google and Facebook, are as strong as ever....
Four Alternatives to Last-Click Attribution

Four Alternatives to Last-Click Attribution

by Beth Bauch | Nov 14, 2018 | Attribution Modeling

Advertisers have become accustomed to the belief that the final click that leads directly to the conversion is the most important click – hence the affinity for last-click attribution. But it’s important that businesses transition away from last-click attribution....
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