Why Google’s Ad Problem Won’t Go Away

Why Google’s Ad Problem Won’t Go Away

A few years ago, right when I was starting out, I built keywords and wrote ad copy for a big agency. During this time, I learned about “brand protection negatives,” or the phrases that the agency’s client did not want the brand associated with — hence the “brand...
How to Put Google to Work for You

How to Put Google to Work for You

Too often, businesses treat the Google algorithm as a necessary evil (“What do I need to do to deal with the latest algorithm change?”). But you can put the Google algorithm to work for you if you’re willing to exercise some creativity. A recent True Interactive...
Amazon Takes a Bite Out of Search

Amazon Takes a Bite Out of Search

If you haven’t incorporated Amazon into your search strategy, it’s time to reconsider your strategy. Over the last three years, Amazon has surpassed search engines as the place to start shopping online for products. According to a PowerReviews survey from 2016, 38...