Consumer Behavior Underscores the Value of Analytics

Consumer Behavior Underscores the Value of Analytics

How does an advertiser reach consumers this summer? On the one hand, consumers say they are living more frugally amid inflation. More than half of consumers surveyed by Numerator said that inflation and high gas prices are affecting how they celebrate major holidays...
Amazon’s Next Frontier: Local Advertising

Amazon’s Next Frontier: Local Advertising

Amazon recently announced for the first time just how big Amazon Ads has become. And the number is very big. As in $31.2 billion. Amazon said in its in 2021 earnings announcement that Amazon Ads had achieved 32 percent year-over-year growth, which includes sales of...
Google Enhanced Conversions for Web: Advertiser Q&A

Google Enhanced Conversions for Web: Advertiser Q&A

Google continues to evolve its advertising products for a privacy-first world. One important way is to move businesses to more aggregated measurement solutions as the availability of individual level identifiers decreases with the value of third-party cookies eroding....