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How Google Is Transforming Advertising with AI

How Google Is Transforming Advertising with AI

by Héctor Ariza | May 24, 2023 | Artificial Intelligence, Google

The Big Tech firms continue to change the online advertising landscape with AI. For example, on May 23 at Google’s Marketing Live event, Google announced new ways that the company is incorporating AI into advertising online. Google has been integrating AI into...
How Microsoft Will Incorporate Ads into Conversational AI

How Microsoft Will Incorporate Ads into Conversational AI

by Héctor Ariza | May 9, 2023 | Microsoft

How will search engines such as Google Search and Microsoft Bing generate advertising revenue via conversational AI? This question has been hotly debated ever since Google and Microsoft launched their own conversational chatbots in their search engines. After all,...
2023 Advertising and Marketing Predictions

2023 Advertising and Marketing Predictions

by Kurt Anagnostopoulos | Feb 1, 2023 | Advertising

Gather around advertisers, pull up a comfortable chair, and take a look at our advertising and marketing predictions for 2023! We take on some big topics, ranging from the rise of AI to the impact of the economic downturn. Oh, and TikTok and Twitter, too. Check out...
Are Meta’s Problems as Bad As They Seem for Advertisers?

Are Meta’s Problems as Bad As They Seem for Advertisers?

by Héctor Ariza | Oct 28, 2022 | Facebook, Instagram, Meta

Just when you think things couldn’t possibly get worse for Meta, along comes another disastrous earnings announcement. On October 26, Meta, the parent of Facebook and Instagram, announced third-quarter earnings characterized by declining revenue and profits. Quarterly...
Why Google’s Predictive Audiences Feature Matters to Advertisers

Why Google’s Predictive Audiences Feature Matters to Advertisers

by Héctor Ariza | Jul 7, 2022 | Analytics

Google Analytics 4 (GA4) is more than an upgrade to Universal Analytics (UA). GA4 is a whole new analytics solution available now. Businesses should switch from from Universal Analytics (UA) to GA4 now in order to capitalize on GA4’s many features such as Predictive...
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