Google Enhanced Conversions for Web: Advertiser Q&A

Google Enhanced Conversions for Web: Advertiser Q&A

Google continues to evolve its advertising products for a privacy-first world. One important way is to move businesses to more aggregated measurement solutions as the availability of individual level identifiers decreases with the value of third-party cookies eroding....
Google Analytics 4: Advertiser Q&A

Google Analytics 4: Advertiser Q&A

If you use Google Analytics, by now you are probably aware that a new version known as Google Analytics 4 is coming. By July 2023, Google Analytics 4 will replace the current version of the popular web analytics service, known as Universal Analytics (UA). This news...
How to Market to Gen X

How to Market to Gen X

Generation X is often overlooked as businesses focus on the surging Millennial and Gen Z populations. Moreover, squeezed as it is between two massive generations — Boomers and Millennials — Gen X has sometimes been mistakenly viewed as being small in size, ergo less...