Tips for Promoting Higher Education on Instagram

Tips for Promoting Higher Education on Instagram

Some recently published statistics demonstrate the rising influence of Instagram. For instance: 53 percent of young adults ages 18-29 use Instagram daily (roughly 400 million active daily users). 90 percent of Instagram users are being under the age of 35. 51 percent...
Are Bid Tools Pulling Their Weight in Higher Education?

Are Bid Tools Pulling Their Weight in Higher Education?

Advertisers in higher education spend a lot of money on paid search, and they want the best possible bid tools to drive leads and keep costs in check. But are advertisers in higher education getting their money’s worth with bid tools? Branded keywords typically...