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Three Business Lessons Learned from the COVID-19 Pandemic

Three Business Lessons Learned from the COVID-19 Pandemic

by Kurt Anagnostopoulos | Jun 21, 2021 | Advertising

One year ago, could you have predicted that our economy would come roaring back and that more than half of the U.S. adult population would be vaccinated against COVID-19? I sure didn’t.  As we approach the midyear point in 2021, I am grateful for family, friends,...
Amazon Unveils New Ad Units Across Its Ecosystem

Amazon Unveils New Ad Units Across Its Ecosystem

by Kurt Anagnostopoulos | May 4, 2021 | Amazon

Amazon keeps giving advertisers more reasons to choose its advertising platform, Amazon Advertising. We recently blogged about the fact that Amazon and Facebook are steadily chipping away at Google’s online advertising marketshare. As eMarketer reported, Amazon’s...
Why Amazon and Facebook Are Catching up to Google

Why Amazon and Facebook Are Catching up to Google

by Kurt Anagnostopoulos | Apr 12, 2021 | Advertising, Amazon, Facebook, Google

The race to lead the online advertising market is getting tighter. According to a new report from eMarketer, Amazon Advertising and Facebook are catching up to Google’s share of the online advertising market. Let’s take a closer look. What eMarketer Reported eMarketer...
2021 Advertising and Marketing Predictions from True Interactive

2021 Advertising and Marketing Predictions from True Interactive

by Kurt Anagnostopoulos | Jan 4, 2021 | Advertising

If 2020 had a few surprises up its sleeve, the year certainly set the stage for 2021. In the months ahead, businesses are poised to transition more boldly to a digital-first economy, which includes a more seamless approach to e-commerce and increased opportunities for...
The Holiday Shopping Season Delivers Early Lessons for Retailers

The Holiday Shopping Season Delivers Early Lessons for Retailers

by Kurt Anagnostopoulos | Dec 1, 2020 | Retail

The holiday shopping season is in full swing now. Granted, it’s a looking a lot different than it did in years past, with the pandemic influencing consumers’ moods and their shopping habits. But already, some important lessons are emerging that may affect retailing...
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