LinkedIn Gets More Targeted

LinkedIn Gets More Targeted

LinkedIn is getting more serious about being a platform for sharing more targeted paid and organic content. I recently blogged about a major step forward for the 610-million strong business-to-business platform: the launch of live video. This was an important move for...
Get Ready for LinkedIn Live

Get Ready for LinkedIn Live

Live, from Sunnyvale, California: it’s LinkedIn Live! LinkedIn is rolling out a new feature that makes it possible for businesses and people to create live content. With LinkedIn Live, members of LinkedIn’s 562-million-strong community will be able to livestream...
Advertiser Q&A: Bing LinkedIn Profile Targeting

Advertiser Q&A: Bing LinkedIn Profile Targeting

Bing has been rolling out in beta mode a feature that makes it possible for businesses to target Bing advertisements by relying on LinkedIn data. The feature, known as LinkedIn profile targeting, is an example of how Microsoft is monetizing LinkedIn a few years after...
Brands, Get Ready for Video on LinkedIn

Brands, Get Ready for Video on LinkedIn

Organic video for company pages is coming to LinkedIn. It’s only a matter of time. Businesses need to be ready to capitalize on the opportunity. Video content is already a major way businesses and people communicate on the internet. According to Kleiner Perkins, video...