Why Streaming Companies Are Embracing Ads

Why Streaming Companies Are Embracing Ads

Amazon got all the headlines with the news of its $8.45 billion acquisition of MGM on May 26. But days earlier, HBO Max made an announcement with equally big ramifications for streaming companies and advertisers: the launched of a tiered version in which consumers...
YouTube: The Streaming Ad Giant

YouTube: The Streaming Ad Giant

Who knew? YouTube is an advertising giant in the streaming industry. And YouTube is becoming increasingly vital as more people stay at home and stream content in light of recent news events. According to App Annie, in 2019, YouTube made a whopping $15 billion on ads...
Quibi, the Newest Disruptor: Advertiser Q&A

Quibi, the Newest Disruptor: Advertiser Q&A

Just when you thought you had a handle on content streaming (Netflix: check, Disney+: check), a new player has emerged with the potential to shake things up all over again. Backed by a boatload of cash and the imprimatur of Hollywood royalty like Steven Spielberg,...
How the Streaming Wars Benefit Brands

How the Streaming Wars Benefit Brands

How will the streaming wars affect the way businesses market themselves in 2020? This question looms large. A growing number of streaming services, including Apple TV+ and Disney+, now compete with already established players Amazon Prime, Hulu, and Netflix. More...