Why YouTube Is Winning the Streaming Wars

Why YouTube Is Winning the Streaming Wars

For the first time, a streaming platform has captured a 10% share of TV viewing according to Nielsen data released for July 2024. But it’s not Netflix that achieved this milestone. Not Amazon. Not Disney+. No, the king of streaming is YouTube. Overall, streaming has...
An Early Take on the Netflix Advertising Tier

An Early Take on the Netflix Advertising Tier

Netflix disclosed the details of its highly anticipated ad tier at a time when the streaming industry faces intensified competition and economic headwinds. Under pressure to shore up revenue and a loss of subscribers, the company has fast-tracked the roll-out of its...