Are Bid Tools Pulling Their Weight in Higher Education?

Are Bid Tools Pulling Their Weight in Higher Education?

Advertisers in higher education spend a lot of money on paid search, and they want the best possible bid tools to drive leads and keep costs in check. But are advertisers in higher education getting their money’s worth with bid tools? Branded keywords typically...
How to Apply a March Madness Approach to Paid Search

How to Apply a March Madness Approach to Paid Search

I look forward to NCAA March Madness every year. What I do like about March Madness is picking random teams based off either the state, the colors, or just rankings and odds. I love the camaraderie of being in a pool and heckling the other losers, and typically losing...

SPOTLIGHT: Unraveling Your Marketing Mix Mysteries

    Sherlock Holmes possessed an inimitable ability to quickly scan a crime scene rapidly, see beyond the obvious and, through his famous deductive reasoning, discover the truth of what had transpired. What if you had Holmes-like capabilities to crack the...