Apple Announces New Privacy Features

Apple Announces New Privacy Features

Apple has once again made some moves to make the internet more private. At its 2021 Worldwide Developers Conference (WWDC), Apple announced new features intended to give consumers more control over how businesses interact with them. Let’s take a closer look. What...
Google Responds to Apple’s App Tracking Transparency

Google Responds to Apple’s App Tracking Transparency

We recently blogged about a consumer privacy feature being built into iOS14.3, Apple’s latest operating system. As widely reported, under iOS14.3, users of iPhones will now need to agree to allow a business to collect information about them – known as an opt-in policy...
The Facebook Spat with Apple: Advertiser Q&A

The Facebook Spat with Apple: Advertiser Q&A

If you operate a business on Facebook, you’ve probably received pop-up notices from Facebook warning you about ominous changes coming because of Apple’s latest operating system update. What’s exactly happening, and why? Our new advertiser Q&A takes a closer look....