Why Advertisers Should Never Bet Against Facebook

Why Advertisers Should Never Bet Against Facebook

Facebook has done it again. On April 28, the company announced quarterly earnings that crushed Wall Street’s expectations, demonstrating a remarkable resilience. Facebook continues to ascend as a premier advertising platform, too, second only to Google in terms of...
Why YouTube Shorts Matters to Brands

Why YouTube Shorts Matters to Brands

TikTok has another challenger. As we’ve blogged, apps like Snapchat are creating their own short-video-making platforms in a bid to carve out space in an increasingly crowded field. Now Google’s YouTube has joined the party with YouTube Shorts. Read on to learn more...
Why Pinterest Matters to Advertisers

Why Pinterest Matters to Advertisers

During a tough pandemic year, the image-sharing and social media service Pinterest rebounded mightily. According to cnbc.com, shares of Pinterest surged in trading late in October, closing up nearly 27 percent after a third quarter in which total revenues jumped to...