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Businesses Balance Risk with Reward on Social Media

Businesses Balance Risk with Reward on Social Media

by Kurt Anagnostopoulos | Jul 17, 2020 | Facebook, Social media, YouTube

One of the more interesting aspects of the ongoing Facebook advertising boycott is the concern over brand safety. Advertising Age reports that boycotting advertisers want assurance that the ads they place on the Facebook News Feed will not appear next to objectionable...
Amazon, Facebook, and Google Earnings: Takeaways for Advertisers

Amazon, Facebook, and Google Earnings: Takeaways for Advertisers

by Tim Colucci | May 4, 2020 | Advertising

The week of April 27 was especially important for the online advertising world. The three companies that account for nearly 70 percent of online ad spend – Amazon, Facebook, and Google – all announced quarterly earnings. Here was the first time advertisers would see...
How Brands Are Succeeding with Social Media Advertising

How Brands Are Succeeding with Social Media Advertising

by Taylor Hart | May 1, 2020 | Advertising

There’s a disconnect between how businesses and consumers are behaving on social media during the coronavirus pandemic. As reported in The Wall Street Journal, people are spending more time on social apps such as Facebook, but businesses have scaled back their...
Facebook’s Growth Highlights Importance of Messenger

Facebook’s Growth Highlights Importance of Messenger

by Héctor Ariza | Nov 6, 2019 | Advertising, Facebook

Facebook is having a good year financially. In its recent third-quarter 2019 earnings announcement, the company bested analyst expectations for growth in not only revenue but also membership: monthly active users now number 2.45 billion. Facebook isn’t going anywhere...
Three Big Trends Shaping How Businesses Use Social Media

Three Big Trends Shaping How Businesses Use Social Media

by Amanda Drendel | Jul 1, 2019 | Social media

Paid social on the rise. Facebook is king. And Instagram is the crown prince. Those are some of the take-aways from a recent Social Media Examiner survey of marketers’ social media spending priorities in coming months. The survey offers a useful snapshot of social...
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