Advertising on TikTok: To Pause or Not to Pause?

Advertising on TikTok: To Pause or Not to Pause?

The past several days have been especially tumultuous for TikTok in the United States, leaving advertisers grappling with uncertainty. On January 19, TikTok went offline after the Supreme Court upheld a law requiring ByteDance, TikTok’s Chinese parent company, to...
How to Navigate the Amazon Prime Day Effect

How to Navigate the Amazon Prime Day Effect

Amazon Prime Day has become more than just an Amazon event; it’s now a major moment in the retail calendar that other businesses respond to with their own massive sales events. In the run-up to Amazon’s July 16-17 Prime Day, Target, TikTok, and Walmart were among the...