Advertiser Q&A: Ad Customizers

Advertiser Q&A: Ad Customizers

An ad customizer is an incredibly helpful tool that makes it possible for a business to make fine adjustments to an ad while the ad is still live.  The Google ad customizer is especially useful. But many businesses are not aware of the ad customizer and how it can...
YouTube Fights to Keep Its Platform Safe

YouTube Fights to Keep Its Platform Safe

YouTube once again finds itself in hot water. Recently, businesses such as Disney and Nestle pulled their ads from the platform after a concerned YouTuber called attention to the number of predatory comments and videos targeting children. In response, YouTube...
The Super Bowl Is Over — But the Ads Endure

The Super Bowl Is Over — But the Ads Endure

The Super Bowl was a super bust. Super Bowl LIII achieved its lowest ratings since 2008. The game attracted 98.2 million viewers, down from 103 million viewers in 2018 and 111 million in 2017. And the NFL cannot blame a decline in general viewership from the regular...