Why Google Delayed Its Cookie-Killing Effort to 2024

Why Google Delayed Its Cookie-Killing Effort to 2024

To no one’s surprise, Google announced that the company is postponing its plans to kill third-party cookies on Google Chrome. The deadline, originally scheduled for 2022, will now be late 2024. If this news seems familiar to you, you are not alone. In 2021, Google...
Streaming Services Embrace Ads: Advertiser Q&A

Streaming Services Embrace Ads: Advertiser Q&A

Netflix sparked one of the biggest stories in the ad tech industry in April when the streaming company announced it was going to embrace advertising. This move was long anticipated from industry watchers who wondered how long Netflix could satisfy investors and recoup...
What’s Next for Netflix?

What’s Next for Netflix?

Remember when Meta shocked the world by announcing a historic drop in its stock price? Well, Meta has some company now that Netflix realized a massive drop in its own market capitalization after announcing that the streaming service had lost subscribers for the first...
Google’s Android Privacy Sandbox: Advertiser Q&A

Google’s Android Privacy Sandbox: Advertiser Q&A

Google recently announced that the company will enact a new consumer privacy measure that will affect users of Android devices. Let’s take a closer look at what Google announced and why the news matters to advertisers. What did Google announce? Google said the company...