Why Third-Party Cookies Might Die, Anyway

Why Third-Party Cookies Might Die, Anyway

The advertising industry has been involved in a waiting game since 2020, which is when Google said it would eradicate third-party cookies in the Chrome browser. The wait came to an end on July 22, when Google reversed course and said it would not kill third-party...
How to Navigate the Amazon Prime Day Effect

How to Navigate the Amazon Prime Day Effect

Amazon Prime Day has become more than just an Amazon event; it’s now a major moment in the retail calendar that other businesses respond to with their own massive sales events. In the run-up to Amazon’s July 16-17 Prime Day, Target, TikTok, and Walmart were among the...
Amazon’s Image Generator: Pros and Cons

Amazon’s Image Generator: Pros and Cons

Tools that use AI to create images for ads are rapidly taking hold because they automate the creation of visual content, which reduces the need for extensive manual labor and speeds up production timelines. As a result, Big Tech firms such as Google and Meta have...